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Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

You could also add add products whose purpose is privacy, like ad blockers or proxy servers; the gazillion contenders in the pay-people-to-watch ads industry; privacy-enhancing extensions to standard products such as Google Chrome and Firefox; and, perhaps most prominent, the privacy-centered positioning of Apple.

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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Maybe it was just a matter of time.

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Apple’s New Mail Privacy Protection: Good or Bad for B2B Marketers?

Navigate the Channel

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. In iOS 15, Apple launched Mail Privacy Protection features, which lets users hide their IP address and load content privately and remotely.

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

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How Apple’s Mail Privacy Protection Will Change Your Email Strategy

Sharpspring

Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters). The post How Apple’s Mail Privacy Protection Will Change Your Email Strategy appeared first on SharpSpring.

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What We Know Now about Apple’s Mail Privacy Protection, What To Do Next & Predictions For The Future: Webinar Recording + Q&A

Litmus

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? Fortunately, mailbox providers don’t really use opens to determine email deliverability, so we recommend focusing more on engagement metrics such as reads, clicks, and inbox behaviors.

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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.