The Customer

APRIL 14, 2020

August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. The upshot of this is that you target your marketing spend to make an impact while shaping and supporting a conversation with your consumer.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Consider a holistic approach by analyzing click-through rates, conversions, and other behavioral data to gain deeper insights into your subscribers interactions.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. In fact, up to 79% of consumers admit they would delete an email that isn’t mobile optimized.

Template 98

Template Privacy Protection Mobile Marketing Click Rate 98

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. GreaterGood’s ability to shift focus as customer behavior, commerce trends, and technology have changed over the past two decades has contributed to their longevity. You need to grow your network.”.

Multi-Touch Attribution 77

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 77

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. And your engagement-based lists may have questionable targeting and lower conversions. By running an A/B test, you’re able to figure out which content resonates with your target audience. Expert Tip: Focus on large changes. increase in CVR and a 71.4%

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. And your engagement-based lists may have questionable targeting and lower conversions. By running an A/B test, you’re able to figure out which content resonates with your target audience. Expert Tip: Focus on large changes. increase in CVR and a 71.4%

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Qwant is based in France, and is a privacy-preserving search engine that doesn’t track searches or profile users.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52