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How to Make the Most of Five New Trends in B2B Buyer Behavior

Trade Press Services

It starts with a keen understanding of B2B buyer behavior. Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. That said, certain behaviors are consistent across all groups.

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What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

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5 Consumer Behavior Trends Marketers Are Watching

Contently

If the last few years have taught us anything, it’s that consumer behaviors can change fast. As you plan the year, keep these five consumer behavior trends in mind. Even Google admits that social media is encroaching on its turf. They need to hear it from other users, as well as from influencers. Measure your impact.

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. All four behavioral drivers can exist on any platform, but users have figured out which platforms best serve each.

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Rise of the empowered consumer: Navigating shifting consumer behavior

Martech

Consumer behavior has always been a constantly shifting target. The pandemic redefined our cultural norms and launched a seismic shift in buying behavior. Consumer behavior has shifted During the pandemic, consumers relied more on these devices for information, connection and online shopping. across three industries.

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How Consumer Behaviors Shape Digital Marketing

Scoop.it

Or, in simpler terms, you have to understand your consumer’s behavior. Here, we’ll show how consumer behavior shapes digital marketing and how you can leverage it to create the most impactful campaign and strategies from day one. If you disagree, then this article is for you.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius.