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5 Consumer Behavior Trends Marketers Are Watching in 2021

Marketing Insider Group

Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. The resulting behavior trend? Quick Takeaways. Trend #2: Craving Convenience.

Trends 363
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How to boost marketing engagement with behavioral science triggers

Martech

You can spend a lot of money trying to increase the results of your marketing communications. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. Just add behavioral science into your messaging. What exactly is behavioral science?

Insiders

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5 Consumer Behavior Trends Marketers Are Watching

Contently

If the last few years have taught us anything, it’s that consumer behaviors can change fast. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal.

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How to Make the Most of Five New Trends in B2B Buyer Behavior

Trade Press Services

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. It starts with a keen understanding of B2B buyer behavior.

Trends 123
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science.

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How Consumer Behaviors Shape Digital Marketing

Scoop.it

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? Or, in simpler terms, you have to understand your consumer’s behavior.

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Report: Marketers Continue to Pivot to Adapt to Evolving Customer Behavior

KoMarketing Associates

As customer behaviors continue to evolve, new research indicates that marketers are adjusting the way they attempt to resonate with their target audiences. To achieve these objectives, 55% of marketers say that they have adopted a digital experience platform to manage both content and customer data.

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

We're going to cover a lot of very important ground for digital marketers and business owners. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. In Brian’s session, you’ll learn: How a data-driven landing page is crafted.

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What Is the Gemini Effect in B2B Marketing?

At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. In such a complex environment, how can loyalty marketing help? When a customer has achieved a specific threshold based on purchase and other advocacy behaviors, they have earned a reward. What should they redeem for?

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

You know the saying – Marketing is from Mars, Sales is from Venus. But if you can successfully align your sales and marketing teams, you'll find that the cooperation between the two quickly becomes a key differentiator for your company. How have your sales and marketing teams aligned to deliver that value before your competition?

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Dominate Your Local Market With These 4 Reputation Management Strategies

Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien

Tune into this webinar to learn: How online search behavior is evolving. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them. Common mistakes brands encounter with local search and how to fix those.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Coach based on critical skills and behaviors such as preparing for sales meetings, pitching, overcoming objections and closing.