Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. Your marketing automation platform might use third-party cookies to track visitors.

Open Rate 96

Open Rate Privacy Protection Marketing Automation Services Privacy 96

Litmus

APRIL 18, 2024

—and here’s what we learned: Why your email service provider matters the most The core of any email marketing tech stack is your email service provider (ESP). It goes to show that more ESPs are doing the heavy lifting for email marketers, adding features that consolidate the marketing tech stack.

Email Marketing 86

Email Marketing Marketing Automation Services Work Management Planning 86

Martech

SEPTEMBER 22, 2021

RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. From a strategic standpoint, clicks and associated behavior on the website are better indicators of intent than opens. Read more here.

Marketing Automation Services 110

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 110

Navigate the Channel

JANUARY 3, 2024

Group your subscribers based on demographics, psychographics/behavior and preferences. To combat this mistake, address subscribers by their first name and tailor your content to their interests and behaviors. We can’t overstate this aspect of effective email marketing. Why is personalization important in email marketing?

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Valasys

AUGUST 29, 2023

Personalization at Scale: AI enables marketers to tailor content, messaging, and interactions for individual accounts at scale. By analyzing account data, preferences, and behaviors, AI can automatically customize marketing materials to resonate with each account’s specific needs and pain points.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Martech

OCTOBER 18, 2021

I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. Privacy laws in Europe and in some U.S. Here’s another tester. A bill for a federal Safe Data Act was filed in the U.S. Senate in July.

Marketing Automation Services 90

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 90

Navigate the Channel

SEPTEMBER 15, 2023

AI, on the other hand, harnesses the power of data analytics to understand individual consumer behavior and preferences. AI algorithms track this behavior, analyze it in real-time, and can instantly recommend products that align with the customer’s interests. This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65