Everything Technology Marketing

OCTOBER 10, 2010

Also, this approach often fails to identify new, un-served, profitable segments formed around buyer problems, needs and behavioral patterns that cut across "traditional" demographic segments. Many automation platforms score along two dimensions: demographics and behavior. How do I know how price sensitive a company's buying center is?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

MARCH 27, 2010

But does your marketing organization have the ability to analyze this information in a way that provides your sales organization and leadership team with valuable insights into customer behavior? Organizations who make these investments and leverage customer analytics are better able to anticipate, influence and measure customer behavior.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

APRIL 8, 2010

So let your educational content (white papers, Webinars) go free so it gets consumed and shared by prospects across social networks, don't hide it behind registration forms, but add a strong call to action into the content asset to move your prospects to the next interaction with you.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

By the way, mapping your entire marketing approach to the customer lifecycle is one way to become a truly customer-centric organization and impact prospects behavior and decisions. Are you building specific calls to action into your content to drive prospects to your next piece of content or interaction with you? More on this later.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100