4 Areas Of Actionable Buyer Insights Can Help You Deliver A Differentiating Digital Buying Experience
Tony Zambito
MAY 19, 2021
McKinsey recently shared that 70-80% of B2B decision-makers preferred remote human interactions or digital self-service. There has been a subtle shift in buying behavior I’ve detected in recent in-depth buyer interviews. Look, some of the reps I have interacted with before are nice people. And their buying behaviors.
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