The Customer

APRIL 14, 2020

August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. The upshot of this is that you target your marketing spend to make an impact while shaping and supporting a conversation with your consumer. That’s a good thing!

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Salesforce Marketing Cloud

APRIL 15, 2024

While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Consider a holistic approach by analyzing click-through rates, conversions, and other behavioral data to gain deeper insights into your subscribers interactions.

Webinar Metrics 59

Webinar Metrics Click Rate Open Rate Blast Campaigns 59

Litmus

APRIL 4, 2024

Email is still one of the best marketing channels for ROI—for every $1 email marketers spend on email, they receive $36 in return —so if you’re not seeing the full potential of what email can do for you, you may want to try some of these tips from experts from Constant Contact , HubSpot , and Mailchimp : 1.

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior. Here’s how: 1.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

MARCH 7, 2023

And this can be achieved by including a function in your tracking code that instructs Google not to track IP information on your site: ga('set', 'anonymizeIp', true); OR gtag('config', '<GA_MEASUREMENT_ID>', { 'anonymize_ip': true }); After IP addresses are collected, they go through a configuration phase.

Marketing Analytics Tools 52

Marketing Analytics Tools Privacy Features Privacy Policies 52

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. GreaterGood’s ability to shift focus as customer behavior, commerce trends, and technology have changed over the past two decades has contributed to their longevity. Personalization accuracy.

Multi-Touch Attribution 77

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 77

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. And your engagement-based lists may have questionable targeting and lower conversions. By running an A/B test, you’re able to figure out which content resonates with your target audience. Expert Tip: Focus on large changes. increase in CVR and a 71.4%

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52