Remove behavior
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Apple’s New Mail Privacy Protection: Good or Bad for B2B Marketers?

Navigate the Channel

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. In iOS 15, Apple launched Mail Privacy Protection features, which lets users hide their IP address and load content privately and remotely. That’s a big deal.

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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

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How 2022 Apple Mail Privacy Updates Affect Email Open Rates

SmartBug Media

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? Apple’s MPP was established with the intention that their customers have more control over their contact information.

Open Rate 105
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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” And different ?

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Bringing You Better Email Personalization Powered by Kickdynamic

Litmus

Creating a hyper-relevant experience . By combining data and automation, their technology delivers hyper-relevant email copy and imagery that not only looks great, but appeals to audiences, tailored to each phase of the customer journey. . Enter, Kickdynamic. By moving beyond basic segmentation and personalization (e.g.

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Email marketing strategy: A marketer’s guide

Martech

Permission means that the recipient has given you explicit and informed consent to send messages to them. A valid email address is one of the most valuable pieces of information you can receive from your customers. This is also an automatic ability in some ESP’s so the system analyzes the best time to send based on past behavior.

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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

Real-time behavioral engagement for mobile apps. The latest Marketing Cloud release mobile enhancements allow users to easily orchestrate customer journeys using customer behavior from mobile push notifications and in-app engagement. Watch the demo to learn more. New Einstein innovations for Marketing Cloud.