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Email marketing strategy: A marketer’s guide

Martech

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” It’s hard to say. They have the most people.

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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

AI, on the other hand, harnesses the power of data analytics to understand individual consumer behavior and preferences. AI algorithms track this behavior, analyze it in real-time, and can instantly recommend products that align with the customer’s interests. Its significance is only expected to grow in 2023 and beyond.

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How to Respond to the Loss of Third-Party Cookies

Litmus

Third-party cookies are text files that store data about web experiences across different websites, and help inform companies about the people who visit their own websites. For example, companies can store language preferences and login information plus track analytics like pages visited and bounce rates. What are third-party cookies?

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How to Collect Zero-Party Data Through Email

Litmus

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You’re already collecting a lot of this data already: Names, addresses, and demographic information, for example.

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7 key email metrics to track beyond opens and clicks

Martech

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. Customer behavior beyond campaigns This long-tail metric involves tracking campaign-level metrics beyond the immediate campaign time period.

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2023 NRF’s Big Show: Key Takeaways

Liveintent

Sessions tackled pressing retail industry issues, specifically the importance of personalization to drive relevance and improve the customer journey and how data and technology can improve customer experience, conversion, and retention. In doing so, organizations gain more data and insight into customer behaviors and preferences.