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How to Make the Most of Five New Trends in B2B Buyer Behavior

Trade Press Services

It starts with a keen understanding of B2B buyer behavior. In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. That said, certain behaviors are consistent across all groups. Decision makers need content to stay informed.

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Capturing Your Buyers’ Most Meaningful Online Behavior

ANNUITAS

They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. In other words: sales doesn’t know how to translate online behavior into meaningful conversations. But how does one translate online behavior into meaningful conversations? Read on to learn more.

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Translating Online Behavior into Meaningful Conversation (Part One)

ANNUITAS

They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. In other words: sales doesn’t know how to translate online behavior into meaningful conversations. But how does one translate online behavior into meaningful conversations? Read on to learn more.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. sales people) remain among the top five information sources used by buyers.

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Rise of the empowered consumer: Navigating shifting consumer behavior

Martech

Consumer behavior has always been a constantly shifting target. The pandemic redefined our cultural norms and launched a seismic shift in buying behavior. Consumer behavior has shifted During the pandemic, consumers relied more on these devices for information, connection and online shopping. across three industries.

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How to boost marketing engagement with behavioral science triggers

Martech

Just add behavioral science into your messaging. What exactly is behavioral science? Behavioral science is the study of how people behave. One particularly interesting thing behavioral scientists have found is that quite often, people don’t make those well-thought-out, well-considered decisions we think they do.

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5 Consumer Behavior Trends Marketers Are Watching

Contently

If the last few years have taught us anything, it’s that consumer behaviors can change fast. As you plan the year, keep these five consumer behavior trends in mind. In-person: They go into a brick-and-mortar location to get more information from a knowledgeable staff member who knows they’ve already done their research.