Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How to Ask for Help (The Right Way).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why YouTube Ads? Why Outbrain? Why BuzzSumo?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Valasys

FEBRUARY 5, 2024

YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. Why is YouTube so Successful? YouTube’s success can be attributed to several key factors that have contributed to its dominance as a video-sharing platform.

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Webbiquity

SEPTEMBER 28, 2021

The post was an effort to be helpful, but Jack doesn’t take even constructive criticism well.). For example, “You may not use Twitter’s services in a manner intended to artificially amplify or suppress information or engage in behavior that manipulates or disrupts people’s experience on Twitter.”. YouTube Rules.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Brightedge

MAY 20, 2021

Search data is an invaluable source of insight into consumer intent and behavior. However, as the world’s most heavily trafficked online video sharing platform, YouTube is one of the world’s largest search engines and should be part of any search insights research effort. What can we Learn from YouTube Search Trends?

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! The only problem?

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. So, if you’re in need of some new sales motivation , keep reading.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Video Content Is A Great Way To Educate Your Audience Want to help potential customers learn about why your product is the best? Spending less on production means maximizing your ROI.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

Distribution 101

Distribution Youtube Facebook Video Marketing 101

Webbiquity

FEBRUARY 28, 2023

B2B companies can use AI and ML to gain a deeper understanding of client behaviors, needs, and priorities. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Webbiquity

SEPTEMBER 28, 2022

These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Navigate the Channel

NOVEMBER 21, 2023

The platforms not only have demographic and geographic information, but they have deep information on user occupations, interests and behaviors. YouTube remains a top social platform for farmers, and its viewership in general is massive. Need help getting the most of your social media efforts?

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

ClearVoice

FEBRUARY 27, 2020

Usage has gradually increased, but IGTV has still not become the YouTube competitor some thought Instagram was trying to develop when it first launched the tool in the summer of 2018. SMM #Instagram #IGTV #YouTube Click To Tweet. IGTV now allows content creators to group IGTV videos by series. Improved data for creators.

Youtube 64

Youtube Verticals Video Marketing Opt-out 64

Marketing Insider Group

JUNE 10, 2015

While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. Bulbul said it’s having the trifecta of “Hero, Hub, and Help” content.

Youtube 100

Youtube Curation Viral Marketing Stats 100

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

MAY 16, 2023

But if you are looking for something more powerful in terms of understanding and guiding user behavior on your site or in your app, MixPanel is definitely worth checking out (their support is also excellent). Zoho Analytics : This is a self-service BI tool to help drive decision making. But it’s not a UGA replacement.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. How do you know which are a waste of time and which can actually help you grow your business and reach your goals? AnswerThePublic.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Hubspot

JUNE 22, 2018

The Question of YouTube. But it's also a reflection of evolving user behavior. That's certainly what happened to YouTube, which remains a -- if not the -- top platform for video consumption. Consider this: YouTube boasts 1.8 Consider this: YouTube boasts 1.8 Facebook and Instagram Are the New TV.

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Marketing Insider Group

APRIL 21, 2020

Performance videos also pop up on social media according to algorithms that match a user’s past behaviors. To help your performance video ads connect, be sure to: 1. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” Those tweaks helped Clinique reach a diverse audience of women.

Planning 289

Planning Marketing Plans Video Marketing Content Marketing 289

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. It can also enhance various aspects of business operations and marketing, when used efficiently.

Social Networks 186

Social Networks Business Work Management Social Media 186

SocialPilot

DECEMBER 6, 2023

Users’ past behavior, content relevance, and the popularity of posts are some of the vital algorithm factors taken into account by social media platforms. Social media algorithms determine which content will make it to your feed based on your behavior. So, where does the algorithm help in this?

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Navigate the Channel

JANUARY 8, 2024

To continue to capitalize on this ongoing behavior, businesses must prioritize mobile optimization, content relevance (always!), Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

JULY 11, 2023

When you are authentic and helpful instead of pushy, your brand is more likable. Appeal to the niche interests and behaviors that correspond to your best clients. YouTube is another place to target your key demographic by their interests. Such intentional behavior indicates a high potential for customer loyalty.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Sprout Social

MARCH 16, 2022

Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Fast reporting helps you understand what content impacts your business and strategy, and how. This can help you understand your audience’s preferred video length. Stand-out YouTube video metrics.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. blog posts, articles, videos, etc.), The B2C marketing stack.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Martech Advisor

JANUARY 3, 2020

In this list, we share a summary of social media marketing books and their key takeaways to help you optimize your social media marketing strategies in 2020 and beyond. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Martech

JANUARY 4, 2024

Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. LinkedIn: Amy Porterfield (28K followers) Instagram: AmyPorterfield (405K followers) YouTube: AmyPorterfield (28.7K It’s so important and also constantly changing. followers) TikTok: @amy.porterfield (11.4K

eCommerce 113

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 113

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

QuanticMind

MAY 31, 2023

The goal: to better predict likely user behaviors and deliver more relevant ads while using less personal data (important, given how Meta was affected by Apple’s iOS 14 update). Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Martech

NOVEMBER 15, 2023

It’s about demonstrating your expertise by providing helpful and interesting takes on the subject matter. Annual reports predicting industry trends, helping businesses prepare for the future. We’re not luddites here — you should generally leverage any tool that helps you maximize your impact. Industry-specific videos.

Thought Leadership 132

Thought Leadership Work Management Marketing Management Opinions 132

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62