How customer behavior is helping Hyundai change the buying experience
ClickZ
SEPTEMBER 2, 2019
Last August, Brian Solis , Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. The evolution of customer behavior. Source: Hyundai.com. Marketing as the revenue driver.
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