Valasys

AUGUST 29, 2023

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. To abide by laws and win customers’ trust, marketers must place a high priority on data security and privacy.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Adobe Experience Cloud Blog

JANUARY 10, 2011

Fundamentally, Marketo is excited about initiatives that foster trust in online marketing and commerce. We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. Businesses that are trusted will excel in this new environment.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Martech

SEPTEMBER 30, 2021

GreaterGood’s ability to shift focus as customer behavior, commerce trends, and technology have changed over the past two decades has contributed to their longevity. Knowing the customer at a more granular level can help drive rich customer insights that enhance campaign targeting, personalization and relevance.

Multi-Touch Attribution 76

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 76