ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. Marketers must use behavioral signals to apply lead scoring.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Looking to take control of your data? Many of these features are now being upgraded with AI and ML.

Marketing AI 92

Marketing AI Enterprise Management Features Marketing Management 92

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Only B2B

JUNE 30, 2023

By analyzing buyer behaviors, activities, and engagement patterns, businesses can gain a deeper understanding of their audience’s intent and tailor their strategies accordingly. Research by Forrester shows that organizations using intent data for lead scoring achieve a 79% higher win rate.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Marketing Insider Group

DECEMBER 8, 2020

A recent survey of 3600 SMBs found that 51% are accelerating digital transformation investments and priority. eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 eCommerce systems that deliver personalized recommendations, make checkout easy and secure, and gather data on customer behaviors.

Digital Transformation 281

Digital Transformation Marketing AI Work Management Marketing Management 281

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester. And in the Ada survey, 90% of customer service leaders agree that personalization is essential to the future of automation.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Martech

JUNE 23, 2022

This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. The global online survey included 5,329 employed consumers.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Get the daily newsletter digital marketers rely on.

Marketing Attribution 104

Marketing Attribution Enterprise Management Work Management Marketing Management 104

Heinz Marketing

MAY 17, 2023

With content intelligence, B2B marketers can create personalized content journeys that are based on each buyer’s unique firmographics, demographics, interests, and behaviors, delivering the most relevant content at each touchpoint. This leads to improved buyer and customer experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

With content intelligence, B2B marketers can create personalized content journeys that are based on each buyer’s unique firmographics, demographics, interests, and behaviors, delivering the most relevant content at each touchpoint. This leads to improved buyer and customer experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Martech

SEPTEMBER 29, 2023

CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. The Crystal Knows “type” is based on the familiar DISC personality framework.

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Porch Group Media

JANUARY 14, 2023

In a survey by Campaign Monitor, marketers were asked about their top goals and biggest challenges for their email marketing strategies – 38% said improving email personalization was their number one goal , and 36% of marketers listed email personalization as their biggest challenge.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Though it’s similar to first-party data in that it’s collected directly from the consumer, zero-party data isn’t inferred from customer behavior but instead volunteered by the customers.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. Account-based marketing addresses changes in B2B buyer behavior. ” He added, “The key consideration here is that there’s too much at stake to not nail your ABM strategy.” Why it’s hot.

Account Based Marketing 100

Account Based Marketing ABM Marketing & Strategy Landing Pages 100

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Empathetic understanding is not the product of survey data. You listen for feeling, for meaning, for behavior, and for other signals. Use empathy maps.

Paid Search Agency 297

Paid Search Agency B2B Sales Marketing & Strategy CMO 297

B2B Marketing Directions

AUGUST 11, 2019

The findings in two recent research reports - one by Marketo (now part of Adobe), and one by Forrester Consulting (commissioned by Adobe) - suggest that some of the lines between B2B and B2C marketing have become blurred. The survey found that, like consumers, B2B buyers are very concerned about privacy.

B2B Marketing 49

B2B Marketing Marketing Management Forrester B2B 49

Outreach

JANUARY 7, 2022

According to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach, only 43% of sales leaders are forecasting within 10% accuracy.*. In addition, Forrester found that most firms lack the tools to make real-time course corrections. So how can you save yourself unneeded stress from inaccurate forecasting ?

Forecasting 59

Forecasting Outreach Forrester Sales Cycle 59

B2B Marketing Directions

NOVEMBER 14, 2021

For example, in a recent survey of sellers by Forrester , 94% of the respondents said they sell to buying groups of three or more individuals, and 38% said they sell to groups of ten or more people. But high consideration purchases with large buying groups and long buying cycles have never represented all B2B buying.

Buy 94

Buy Planning Marketing Management Buying Cycle 94

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Get a more complete understanding of the changing B2B marketplace by reading the Forrester report, The Future of B2B Marketing. .

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Biznology

SEPTEMBER 22, 2016

If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. Aspect Consumer Experience Survey ). Forrester ). Forrester ). Conductor ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Sana Commerce

MARCH 4, 2022

A survey conducted by Sana has found that buyers continue to value personal relationships with their suppliers across industries. Customer behavior data is increasingly valuable. A robust omnichannel approach allows companies to collect and analyze customer behavior data from across channels to generate business insights.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Outreach

JANUARY 7, 2022

According to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach, only 43% of sales leaders are forecasting within 10% accuracy.*. In addition, Forrester found that most firms lack the tools to make real-time course corrections. So how can you save yourself unneeded stress from inaccurate forecasting ?

Forecasting 52

Forecasting Outreach Forrester Sales Cycle 52

Martech

JULY 18, 2022

Account-based marketing addresses changes in B2B buyer behavior. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Why it’s hot. Why we care.

Enterprise Management 86

Enterprise Management Account Based Marketing Work Management Marketing Management 86

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . For example, Nora highlights findings from Forrester’s 2021 Content Preferences Survey: .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

ViewPoint

MARCH 6, 2014

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

SmartBug Media

MAY 13, 2022

The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. Are they going to Forrester?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Only B2B

JULY 5, 2023

In 2023, demand generation is witnessing significant transformations, influenced by evolving buyer behaviors, emerging technologies, and data-driven approaches. A survey by Demand Gen Report reveals that personalized content is considered highly effective by 75% of B2B buyers, indicating the need for personalized demand generation approaches.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Martech

OCTOBER 1, 2022

consumers, a long time to become educated about the fact that brands engaged in granular tracking of online behavior, using the data gathered for marketing purposes or even selling it. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). But with big data comes big responsibility.

Privacy 104

Privacy Paid Search Agency Ad Exchange Transparency 104

Martech

MARCH 30, 2023

All these metrics are useful when getting familiar with your audience’s needs and behavioral patterns, but is it enough to really know your audience? Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors. My answer is no.

Conversion 128

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 128

PathFactory

MAY 31, 2021

As B2B buyers rapidly adapt consumer-like behaviors and expectations, personalization has swerved from competitive advantage to table stakes. As Ryan Skinner, Principal Analyst at Forrester, put it: content intelligence is “technology that helps content understand itself.”. But B2B buyers aren’t here for cat videos.

Marketing AI 59

Marketing AI Demand Forrester B2B 59

Martech

MAY 4, 2022

Account-based marketing addresses changes in B2B buyer behavior. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Why it’s hot. Why we care.

Account Based Marketing 102

Account Based Marketing ABM Webinar Metrics Effectiveness 102

Walker Sands

AUGUST 8, 2022

Conduct your own audience survey — First-party, quantitative research allows you to source buyer journey insights directly from your target audiences to validate your sales data or challenge existing assumptions. While quantitative surveys can be time- and resource-consuming, they allow you to control the questions and audiences surveyed.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52