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Harnessing AI-based Account segmentation in ABM

Valasys

By analyzing account data, preferences, and behaviors, AI can automatically customize marketing materials to resonate with each account’s specific needs and pain points. Predictive models analyze historical data and account attributes to accurately forecast potential outcomes and prioritize target accounts accordingly.

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Digital Advertising Regulation in 2023: What Marketers Need to Know

QuanticMind

The broadest and most impactful of those: the California Privacy Rights Act, aka CPRA. Regardless, the suits could cloud Alphabet’s forecasts and bring further uncertainty to a company that just this year conducting its largest-ever round of layoffs while facing new search competition from an AI-powered Bing.