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A Two-Pronged Approach to Your Market Research Process

Hinge Marketing

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160
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How to Analyze and Interpret Market Research Data for Business Growth

Valasys

Market research is essential for businesses to make informed decisions and achieve growth. It provides valuable insights into customer preferences, behaviors, needs, industry trends and opportunities. So let’s dive in and unlock the power of market research data. What Is Market Research?

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The 5 Step Marketing Research Process

SmartBug Media

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

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Target Audience

ClearVoice

Determining Your Target Audience Research , research, research. Here are some best practices for researching and crafting your audience personas: Start with what’s readily available. Expand your research by looking at behavioral data, digital data (analytics), attitudinal data, and demographics data.

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How to Create Marketing Personas in 2023

ClearVoice

These characters are created based on research, data, and insights from actual customers. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas. Behaviors: Browsing behavior, decision-making processes, and communication preferences. Sending out customer feedback forms.

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The Research Methods of Social Buyerology

Tony Zambito

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.    Undoubtedly bringing a heightened awareness to understanding the social buyer today. 

Research 100
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Market research focus groups get new lease of life

Martech

Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Dig deeper: You need a market research mind-set.