The Research Methods of Social Buyerology
MAY 22, 2011
In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age. This is a follow up article that looks at the methods for helping B2B to research and gain valuable insights about the social buyer.
Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)
AUGUST 3, 2011
In part 4, I described a new role of Social Buyer Behaviorist and Anthropologist that can reside in a framework of researching buyer behavior through anthropological means. It is worth reiterating that buyer persona research, since its origins, is meant to be coupled with social science research methods of anthropology and ethnography.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Perform competitive and market research.
Nuggets from Social Media workshops as of late. : Community Group Therapy
Buzz Marketing for Technology
JULY 7, 2008
What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control and drive progress there - then fan out with your early successes. 4) None of the following are community platforms: Wikis, Blogs or Forums. 10) Converting behaviors in the participation demographics is NOT the goal: 70/20/9/1. About.