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Seven Ways to Use Social Media for Business

Webbiquity

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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Neuromarketing 101: How Neuroscience Affects Customers’ Buying Behaviors

Single Grain

Marketing is all about understanding consumers' behaviors, needs and motivations and then delivering an experience that aligns with all those points. This means that marketers who have a solid understanding of consumer behavior and psychology are typically going to be the most effective at creating strong, customer-centric campaigns.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand.

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5 Steps to Integrate the Voice of the Customer (VoC) in Your Messaging

Martech Advisor

For instance, you could use a tool such as CrazyEgg that analyzes website behavior. These offer highly detailed research on customer sentiment that can be converted into actionables via advanced feedback. Tell us on LinkedIn , Facebook , or Twitter. You could also adopt 360-degree Voice of the Customer tools such as Clarabridge.

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How online reviews affect buying decisions, and what can you do about it

LeadSquared

When did people start putting so much emphasis on strangers’ validation? Now, what I say is not really based on a research. Another one by Dimensional Research puts 90% of the respondents in this bracket. A normal buyer’s behavior while acting on reviews. How did we get here? But, do we? It’s an opinion. April 2013).

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

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The ABCs of Connecting With Generation Z

Content Marketing Institute

Here’s what the generational research and anecdotal observations are telling us: Born with one foot firmly in the digital age and the other rooted in old-school values, members of this pivotal demographic group expect greater transparency, accountability, and personal validation from every online experience they choose to engage in.