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What Is B2B Market Segmentation? Know All the How’s & What’s

Binary Demand

Empowering precision : Market segmentation emerges as your ace in the hole. You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. The term “market segmentation” traces back to 1956 when Wendell R. So, let’s get the ball rolling! Smith first introduced it.

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Target Audience

ClearVoice

Determining Your Target Audience Research , research, research. You should be able to describe – in detail – specific members of your target audience that you’ll segment your marketing around. Here are some best practices for researching and crafting your audience personas: Start with what’s readily available.

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How to Create Marketing Personas in 2023

ClearVoice

These characters are created based on research, data, and insights from actual customers. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas. Behaviors: Browsing behavior, decision-making processes, and communication preferences. Sending out customer feedback forms.

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The Research Methods of Social Buyerology

Tony Zambito

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.    Undoubtedly bringing a heightened awareness to understanding the social buyer today. 

Research 100
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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The results are validated against the testing data, and the cycle is repeated until the results are optimal.

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Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)

Tony Zambito

.   In part 4, I described a new role of Social Buyer Behaviorist and Anthropologist that can reside in a framework of researching buyer behavior through anthropological means.    Whereby the archetype buyer persona created represents an interface to the research conducted. 

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Moving Forward: Expanding Audience Reach by Discovering New Targets

Content Standard

Exploration is the most basic step in an audience research process. How do you research your own brand? The next step is to start researching this potential audience without over-committing your content creation resources to the effort. A simple model to follow consists of three phases: exploration, investigation, and piloting.