Content Standard

JULY 7, 2017

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. “The internet, mobile devices, really allows marketers to conduct market research in a virtual format.

Focus Group 57

Focus Group High Quality Lead Conference Planning 57

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

Content4Demand

SEPTEMBER 22, 2021

Research in behavioral economics has helped marketers understand not how people make decisions but how they don’t make decisions — insights that can drive greater results with behavioral marketing. This is according to an article by Florian Bauer and Manuel Wätjen of Vocatus AG in The Behavioral Economics Guide 2021.

B2B Marketing 78

B2B Marketing B2B Churn Rate Marketing & Strategy 78

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. They rely on research to understand economic and industry trends.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Salesforce Marketing Cloud

JULY 26, 2023

Tim Smyth, Trailblazer and #DreamDesigner , understands how traditional research methods tend to leave out people who identify as neurodivergent. Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. It even improved the quality of the research results.

Research 52

Research Design Peer-to-peer Ethics 52

B2B Marketing Traction

MAY 11, 2012

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups?

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. I have some ways we do primary research to share.

Research 98

Research B2B Marketing Tips B2B 98

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. It provides valuable insights into customer preferences, behaviors, needs, industry trends and opportunities. So let’s dive in and unlock the power of market research data. What Is Market Research?

Research 52

Research Paid Search Agency Business Analysis 52

SendX

JULY 1, 2021

Research shows that 88% of U.S. VOICE OF THE CUSTOMER TEMPLATES It’s important to set a clear intention for your VOC research well before you start including your customers in this process. Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel.

Business 360

Business Template Customer Satisfaction Analysis 360

Stevens & Tate

JANUARY 9, 2020

When it comes to market research strategies, the more you know about your target audience, the more effective they will be. The biggest mistake you can make is assuming you know who your audience is and that you understand what their needs are without doing the proper market research. Hold A Focus Group.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

B2B Marketing Directions

SEPTEMBER 27, 2020

Not surprisingly, the Edelman/LinkedIn survey found that COVID-19 was impacting customer buying behaviors in several ways. Sixty-two percent believe it's important to improve their understanding of their customers' customers through new or intensified research or data gathering.

Research 86

Research B2B Marketing Terms and Conditions Planning 86

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Martech

OCTOBER 17, 2022

Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Dig deeper: You need a market research mind-set.

Focus Group 138

Focus Group Research Sample Ad Frequency 138

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands.

Business 112

Business Analysis Work Management Forecasting 112

Tony Zambito

MAY 22, 2011

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.    Undoubtedly bringing a heightened awareness to understanding the social buyer today. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Biznology

JANUARY 7, 2013

Market research rocks! In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. The digital world is full of metrics and on-line behavior tracking. Insights can come from online tools and communities.

Social Media 80

Social Media Research Social Marketing Media 80

Tony Zambito

MARCH 25, 2011

Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management. What are the some of the challenges that face market research? Image via Wikipedia. The first is what I call the " how and why " complex.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Martech

SEPTEMBER 21, 2023

We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. When it comes to engaging with customers or potential clients, understanding preferences and behaviors is key. Registration is free.

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing AI Profiling Personalization 118

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. For example, suppose you are writing a blog post about customer behavior.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Heinz Marketing

APRIL 12, 2022

The rise of Account-Based Marketing (ABM) in the B2B world has shed light on techniques rooted in human behavior, more specifically in this case, client behavior. It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc.

Ideal Customer Profiles 102

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 102

ClearVoice

JANUARY 11, 2024

Determining Your Target Audience Research , research, research. Here are some best practices for researching and crafting your audience personas: Start with what’s readily available. Expand your research by looking at behavioral data, digital data (analytics), attitudinal data, and demographics data.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

FunnelEnvy

MARCH 18, 2024

Believe it or not, a B2B buyer persona serves a similar function for businesses – it is a semi-fictional representation of your ideal customer, encompassing their demographics, behaviors, needs, and goals to paint a vivid picture of the individuals you’re trying to reach. Are Buyer Personas Still Important?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClearVoice

MAY 29, 2023

These characters are created based on research, data, and insights from actual customers. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas. Behaviors: Browsing behavior, decision-making processes, and communication preferences. Sending out customer feedback forms.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Hinge Marketing

JULY 14, 2016

In an earlier post , I described how research can improve your brand strategy. Today, I will address common brand management challenges and which research methods are right for the job. This is why many professional services firms turn to research to help manage their brand. How can frequent research impact brand management?

Research 48

Research Marketing Management Brand Identity Branding 48

Binary Demand

APRIL 8, 2024

Essentially, it refers to pinpointing a target audience and then subdividing potential buyers into distinct groups based on shared characteristics or behaviors. The objective is to collect comprehensive information to develop a thorough understanding of customers’ needs, preferences, motivations, and behaviors.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Mecs’ team is responsible for all consumer facing marketing initiatives, category management, market research, and ecommerce. The challenge of commoditization.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Martech Advisor

JANUARY 27, 2020

It’s time to understand consumer behavior regarding keywords. As such, the first and most important step when developing a content strategy isn’t keyword research but rather conducting marketing research. Hold focus groups. Focus on data-driven analytics. Focus on data-driven analytics.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

Martech

JULY 13, 2023

Spiff’ s Spiff Assistant is a generative AI feature that makes “it easier for customers to self-manage on the Spiff platform by helping them understand and build plans, design and optimize workflows, predict commissions, attainment, and attrition, and provide insights on how commission plans are performing and driving behavior.”

Paid Search Agency 96

Paid Search Agency Product Urgency Marketing Enterprise Management 96

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. Thus, making you time-efficient while enabling campaign management at scale.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105