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The 5 Step Marketing Research Process

SmartBug Media

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

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Target Audience

ClearVoice

Determining Your Target Audience Research , research, research. Here are some best practices for researching and crafting your audience personas: Start with what’s readily available. Expand your research by looking at behavioral data, digital data (analytics), attitudinal data, and demographics data.

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How to Create Marketing Personas in 2023

ClearVoice

These characters are created based on research, data, and insights from actual customers. In 2017, researchers launched AI-powered tools to automatically turn customer data into personas. Behaviors: Browsing behavior, decision-making processes, and communication preferences. Sending out customer feedback forms.

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The Research Methods of Social Buyerology

Tony Zambito

In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.    Undoubtedly bringing a heightened awareness to understanding the social buyer today. 

Research 100
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From Insight to Impact: Harness the Potential of B2B Data

Binary Demand

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It encompasses information that illustrates the utilization, adoption rates, and potential obstacles associated with technology solutions in organizations.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. The results are validated against the testing data, and the cycle is repeated until the results are optimal.

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Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)

Tony Zambito

.  In this final reflection, I offer 6 essentials to embedding buyer personas into your organization.      In part 4, I described a new role of Social Buyer Behaviorist and Anthropologist that can reside in a framework of researching buyer behavior through anthropological means.