Binary Demand

JULY 21, 2023

Intent Data Intent data is a recent form of B2B data that captures prospects’ online behavior as they browse the internet. Intent data is essential for B2B marketing and salespeople to target prospects during their product or service research phase precisely. Hence, enriching the data ensures a comprehensive and accurate view.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Tony Zambito

AUGUST 3, 2011

.   In part 4, I described a new role of Social Buyer Behaviorist and Anthropologist that can reside in a framework of researching buyer behavior through anthropological means.    Whereby the archetype buyer persona created represents an interface to the research conducted. 

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100

Heinz Marketing

AUGUST 10, 2020

This week’s episode is entitled “What Cognitive Behavioral Therapy Has to do with Sales, Rollow-Up and Emotional Connections” and our guest is Jeff Shore, president of Shore Consulting. We don’t get a lot of people on the show that can talk about cognitive behavioral therapy. This and a lot more! .

Top of Funnel 120

Top of Funnel Work Management Paid Search Agency B2B Sales 120

Content Marketing Institute

OCTOBER 23, 2018

Here’s what the generational research and anecdotal observations are telling us: Born with one foot firmly in the digital age and the other rooted in old-school values, members of this pivotal demographic group expect greater transparency, accountability, and personal validation from every online experience they choose to engage in.

Generation 107

Generation Terms and Conditions Peer-to-peer Paid Search Agency 107