Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Focus groups just can’t compete with situations like this.

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Content Standard

JULY 7, 2017

With a thousand and one different ways to gather, analyze, and automate data practices, it’s no wonder that marketers are finding themselves running on-site focus groups or distributing paper surveys less often. Developing new content strategy seems to require more technical knowledge every day.

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Content4Demand

SEPTEMBER 22, 2021

Research in behavioral economics has helped marketers understand not how people make decisions but how they don’t make decisions — insights that can drive greater results with behavioral marketing. This is according to an article by Florian Bauer and Manuel Wätjen of Vocatus AG in The Behavioral Economics Guide 2021. Not at all.

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B2B Marketing B2B Churn Rate Marketing & Strategy 78

B2B Marketing Traction

MAY 11, 2012

I’ve never been much of a believer in focus groups for market research. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Are you a B2B marketer or researcher who has gotten great results from focus groups?

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Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. As a result, the survey findings often mismatch with actual customer behavior and preferences. Fortunately, customer interaction histories can be mined to better understand actual behaviors and preferences.

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Marketing AI Research Paid Search Agency Customer Surveys 108

Stevens & Tate

JUNE 16, 2019

Companies often hold focus groups in order to get direct feedback about products, services, and even website experiences. The only drawback to such focus groups is that people often aren’t sure how to articulate what they feel about certain things. What Are Behavioral Biometrics?

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SendX

JULY 1, 2021

Customer Interviews / Focus Groups While customer interviews are one-on-one conversations with customers, focus groups include a small panel. Website behavior VOC can also include customer behavior, including how consumers interact with your site and emails, and buying history.

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Optinmonster

OCTOBER 17, 2023

It focuses on people: their experiences, beliefs, and behaviors. But it doesn’t give you the why behind this behavior. Focus Groups Like IDIs, focus groups can be face-to-face or online. These groups usually involve sample sizes of 6-10 people. You can also use social media to your advantage.

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Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Confirmation bias, often unintentionally, can significantly impact the quality of research and decision-making. We construct questions that will give us the answers we want.

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Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) This includes your audience’s preferences, demographics, behaviors and interests.

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Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. For example, suppose you are writing a blog post about customer behavior. You might include data about how your customers use your product or service, or how their behavior has changed over time.

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Martech

OCTOBER 17, 2022

Big data should have replaced the focus group by now. Now focus groups meet up in a zoom call, not in a conference room. Blame the COVID pandemic for changing the focus group. You could do a focus group tonight with people across the country.”. Focus groups still need…focus.

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Heinz Marketing

DECEMBER 26, 2023

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 104

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Martech

SEPTEMBER 21, 2023

When it comes to engaging with customers or potential clients, understanding preferences and behaviors is key. This has traditionally been done through surveys, focus groups or other forms of direct communication. The greatest advantage in understanding their personality is knowing their behaviors and motivations.

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Heinz Marketing

APRIL 12, 2022

The rise of Account-Based Marketing (ABM) in the B2B world has shed light on techniques rooted in human behavior, more specifically in this case, client behavior. It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc.

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Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

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SmartBug Media

MARCH 17, 2023

Additionally, having access to insights regarding consumer behavior allows companies to adjust their offerings accordingly over time - ensuring they remain competitive while remaining relevant within today’s rapidly changing market scape. Understanding your target audience's needs is essential in the product or service launch process.

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Valasys

JANUARY 30, 2024

Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. Companies can customize their social media presence to suit their target audience by gathering and analyzing consumer behavior, preferences, and trends.

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ClearVoice

MAY 29, 2023

Behaviors: Browsing behavior, decision-making processes, and communication preferences. Some strategies you can use: Conducting surveys, interviews, and focus groups. Analyzing third-party market research reports on industry trends and customer behavior patterns. Analyzing your contacts database and sales data.

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ClearVoice

JANUARY 11, 2024

Expand your research by looking at behavioral data, digital data (analytics), attitudinal data, and demographics data. Conduct surveys and focus groups, and consider using AI-powered tools to confirm the research you’ve conducted. Talk to your salespeople about whom they’re engaging with on their calls. Where do they live?

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Martech

JULY 13, 2023

Spiff’ s Spiff Assistant is a generative AI feature that makes “it easier for customers to self-manage on the Spiff platform by helping them understand and build plans, design and optimize workflows, predict commissions, attainment, and attrition, and provide insights on how commission plans are performing and driving behavior.”

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FunnelEnvy

MARCH 18, 2024

Believe it or not, a B2B buyer persona serves a similar function for businesses – it is a semi-fictional representation of your ideal customer, encompassing their demographics, behaviors, needs, and goals to paint a vivid picture of the individuals you’re trying to reach. Are Buyer Personas Still Important?

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Binary Demand

APRIL 8, 2024

Essentially, it refers to pinpointing a target audience and then subdividing potential buyers into distinct groups based on shared characteristics or behaviors. The objective is to collect comprehensive information to develop a thorough understanding of customers’ needs, preferences, motivations, and behaviors.

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Martech Advisor

JANUARY 27, 2020

It’s time to understand consumer behavior regarding keywords. Hold focus groups. As with customer surveys, focus groups can be created by selecting existing customers or volunteers from a group of people whose interests and behaviors match those of your target audience.

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Keywords Marketing & Strategy Ad Building Focus Group 77

Unbounce

MARCH 1, 2022

Click tracking also gives insight into your customers’ behavior in terms of what they want, how long they’re willing to engage with your brand, and where they go next. Traditionally, businesses have relied on surveys, phone calls, and focus groups to better understand how their customers tick, but these methods leave a lot to be desired.

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Liveintent

FEBRUARY 14, 2023

Understanding consumer behavior can be challenging, especially when external factors affect how consumers engage or interact with your business. Any immediate change in user behavior, whether incited by a pandemic, a recession, or another factor, is likely to impact engagement. Capitalize on that interest, and watch engagement soar.

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Content Standard

APRIL 23, 2024

Go beyond demographics and discover customer behavior, motivations, and pain points. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights. The modern CMO: Focuses on customer insights, not just data points: Analytics are powerful, but cannot tell the whole story.

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Valasys

MARCH 7, 2023

It provides valuable insights into customer preferences, behaviors, needs, industry trends and opportunities. This involves various methods such as surveys, focus groups, interviews, and observational studies. Analyzing market data helps to understand customer needs, preferences, and behaviors. How do you do that?

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Martech

FEBRUARY 2, 2022

Also included are next-best-action recommendations, conversational analytics and predictions based on customer or employee behavior. “As Focus groups? Lexalytics has been especially focused on sentiment analysis and these new capabilities include the use of algorithms to predict and respond to emotion or intent. Why we care.

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Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Identify recurring themes or issues that may indicate gaps in your current approach.

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Liveintent

DECEMBER 8, 2020

COVID-19 has changed the behavior of nearly every consumer on the planet. “We let the data lead us,” Huyett said, adding that Bombas has slowly begun sending more promotional emails again as customer behavior has improved and revenue per delivery has increased. Experiment after a decline in engagement.

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Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Sprout Social

FEBRUARY 19, 2024

For instance, intelligent automation can be used in multi-step email campaigns, like a promotional campaign where each step can be automated based on the recipient’s behavior. This eliminates the need for manual reading of every response for further action as it gets automated based on pre-defined conditions.

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Martech

FEBRUARY 9, 2024

In these circles, trust runs high and loyalty follows since a common purpose unites members – whether that’s a lifestyle accountability group chat or a focus group made of top customers from a global brand. These communities thrive on mutual support and shared success, making them a powerful space for those who are a part of it.

Communities 101

Communities Top of Funnel Word of Mouth Enterprise Management 101

Brightedge

OCTOBER 6, 2020

We built this platform because we believe when organized and positioned correctly, search represents the most accurate and agile representation of consumer behavior. There are three key aspects of macro consumer behavior that search data can help your organization uncover: Who is changing purchase and discovery patterns?

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Salesforce Marketing Cloud

JULY 26, 2023

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. Fast, honest feedback Neurodivergent people may struggle with recall when responding to surveys or focus groups. It also lowered sentiment analysis bias (misinterpreting behavior and emotions).

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ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

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Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Even personal experiences—having parents from different cultures, experiencing different cuisines—show how blending is influencing consumer behavior. Measuring reactions to a potential innovation before building a concept through efforts like focus groups is essential to successful blending. Don’t Imitate; Do Understand.

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