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3 Tips for Getting More Value from Your Landing Pages

Unbounce

To unlock the full value of a landing page visit, you’ll want to track what happens to each visitor after the page view, form submission, click-through, or phone call. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. That’s life. Store Visit Conversions.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

This is a sample report that gives a high-level overview of audience insights, demographics that are crucial when planning a social media campaign. With Mailchimp, you'll also have an audience dashboard, which is a page dedicated to understanding audience behavior. Here is a sample ActiveCampaign custom reports page.

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How Mobile App Marketers Can Attain a 360-Degree View of Their Audience

Adobe Experience Cloud Blog

Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? Of course, the term takes its name from the number of degrees in a circle, and, in essence, refers to utilizing a broad, complete, and “all-around” view.

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Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Adobe Experience Cloud Blog

by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation. Marketo blogging basics. We didn’t stop there.

Marketo 48
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Workflow-oriented, highly detailed behavioral data, analytical queries. Here’s a very high-level summary of how the two systems differ from a strategic and architectural standpoint.

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Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.

Customer Experience Matrix

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact.

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What to expect when you’re expecting #MarTech next month

chiefmartech

You can view all MarTech sponsors and exhibitors and the floorplan layout for more details. Come away with a clearer view of the marketplace and a more practical take on the opportunities in front of you. 38 Educational Sessions at the Intersection of Marketing, Technology & Management.