Everything Technology Marketing

MARCH 14, 2011

The move to the cloud, in combination with dramatically changing buyer behaviors , however, requires a more sophisticated approach to marketing. It requires a crystal clear definition of your target segments, target buyer personas, and the typical journey your buyers take from problem to buying decision to actual purchase.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

APRIL 8, 2010

Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers. What business problems do they face? Time to get ready.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

Here are the seven steps to B2B marketing success in this new era: 1 - Segmentation & Profiling Sound familiar? While the concept is not new, the majority of B2B vendors do a poor job at properly segmenting their markets and identifying the most profitable ones they want to compete in. More on this later.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100