KoMarketing Associates

NOVEMBER 19, 2015

In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. If you genuinely, carefully, nurture a relationship with them, you may be rewarded with access to their network or with a key introduction. What Do They Say?

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

KoMarketing Associates

MAY 30, 2017

They all provide important information for learning and development in today’s B2B marketing environment. The 2016 edition of Mary Meeker’s annual Internet Trends report covers today’s Internet growth and an in-depth look at global internet usage, growth, and behavior, and the impact on business and advertising.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

KoMarketing Associates

OCTOBER 31, 2014

This change in searcher behavior is just one change – either related to Google or driven by Google – that B2B marketers need to be aware of. In authorship we have helped validate the significance of building brand and the relationship between thought leadership, brand awareness, and search relevance.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

APRIL 15, 2020

Given how quickly and completely the business environment has changed lately, now is an especially good time to think about the larger context of our marketing. It’s a good time to assess what our prospects and customers see as they interact with us. This is how our customers are finding us and learning about our products.

Buyer's Journey 157

Buyer's Journey Peer-to-peer Enterprise Management Work Management 157