The Customer

APRIL 14, 2020

August 4, 2021 It was surprising how much women did not like targeted ads, given that statistically speaking, more ads target female shoppers than male shoppers. The upshot of this is that you target your marketing spend to make an impact while shaping and supporting a conversation with your consumer.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement.

Webinar Metrics 64

Webinar Metrics Click Rate Open Rate Blast Campaigns 64

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Here are some Holiday email marketing tips that will let you stay ahead of the curve. Try to solve the user’s challenges through your emails.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. Unsubscribes.

Webinar Metrics 101

Webinar Metrics Email Marketing Deliverability Work Management 101

Litmus

APRIL 22, 2022

In our on-demand and on-the-go world, an increasing number of email subscribers are checking their messages on their mobile devices. It’s up to email marketers to deliver the same experience no matter where their message is read. What is a responsive email and why is it important? Responsive email design best practices.

Template 100

Template Privacy Protection Mobile Marketing Click Rate 100

Convert

MARCH 21, 2023

PRO-TIP To really get the most out of your heatmaps, you’re going to need to use more than one type since they each give you an incomplete perspective on user behavior. Using heatmaps and session recordings to study user behavior is an important part of experimentation and optimization. Here’s how: 1. And that’s a problem.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Litmus

APRIL 4, 2024

As email geeks, we love to obsess over exciting email designs and funky new coding tricks. But the real reason we send emails? To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. To build relationships that drive business results.

Email Marketing 96

Email Marketing Deliverability Tips Work Management 96