Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Martech

MARCH 28, 2024

42% of startups use AI to support personalized pricing strategies using customer behavior insights. Conversica’s Conversational AI solution now integrates into platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub and Microsoft Dynamics 365 Marketing.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Oracle Eloqua. Perfect for: Content Marketing. ActiveCampaign.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Customer Experience Matrix

MAY 25, 2016

This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution. Content creation, journey orchestration, and email would be high on the list.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Valasys

FEBRUARY 19, 2024

With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

SendinBlue

AUGUST 24, 2020

This list details some of the best marketing automation software around to help you decide which one is right for you. These powerful pieces of software guide you through setting up strategies that convert and help you put everything in place to get the results you want. The software is hot on personalization.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

TrustRadius Marketing

JANUARY 8, 2020

Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Conversica

OCTOBER 9, 2018

Use the double opt-in feature on your email marketing software to avoid landing in spam folders. Behavioral triggers. Use your marketing automation software to automate messages based on audience behavior. Expected and readable. Do your email recipients expect to receive messages from you? Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

The Point

APRIL 8, 2015

The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice. The report is available as a free download from the Spear Website.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

SalesIntel

MARCH 22, 2023

However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. This can include information about their devices, the software and apps they use, their online behavior, and more.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Litmus

NOVEMBER 9, 2020

Cristal: We’ve seen a trend with more clients using “Send Time Optimization” which uses artificial intelligence that analyzes past send and engagement behavior. Marketing Automation Platforms, such as Oracle Eloqua, has tools in place to help you automate the data cleansing process. You can personalize experiences based on behavior.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Customer Experience Matrix

NOVEMBER 4, 2014

All told, the company has prebuilt connectors with more than 80 software-as-a-service products. Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Valasys

JULY 1, 2021

The marketers can automatically send triggered email responses based on the recipient’s actions or behaviors and can even track the clicks made within specific links in the email. Marketers can segment their database by demographics, firmographics, customer behaviors (e.g., b) Optimum Email Deliverability. c) Landing pages.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

TrustRadius Marketing

DECEMBER 16, 2019

They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. . Yet marketers often have a love-hate relationship with their marketing automation software. No software solution is perfect.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

markempa

FEBRUARY 18, 2013

The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. However, CRM technology potentially includes multiple pieces including email software and marketing automation (MA) solutions. Performing split testing on campaigns, such as email subject lines or copy.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Markempa

SEPTEMBER 13, 2017

One of them, before I started Eloqua in 2000, was as a research scientist. I was really fascinated by how the brain works and what were the biological bases of behavior. Regarding what motivated me to start Influitive – we’re an advocate marketing software company. I got the idea while I was at Eloqua.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. Flickr Photo by Doc_Brown.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

PathFactory

MAY 2, 2022

These customized experiences can be shared directly from Salesforce, Eloqua and Marketo as well as through sales engagement platforms such as Outreach or Salesloft, cementing PathFactory as a key middleware solution in the revenue technology stack. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Customer Experience Matrix

JUNE 30, 2010

But many vendors have recently taken others: - Eloqua , Silverpop , True Influence and at least one other vendor I can’t name are planning new interfaces that they believe will substantially improve ease of use, which they see as the critical barrier blocking many potential buyers. LoopFuse’s price-driven approach is one such strategy.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. B2B Buyer Behavior: Timing is Everything. B2B Buyer Behavior: Timing is Everything. The B2B Buyer is in Control.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. Triggered Email: Send real-time, delayed-time, personalization on behavioral, and response-based outreach. So what is it, anyway?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software. Marketing Automation Software. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Ledger Bennett

JANUARY 26, 2020

Broadly speaking, revenue management is data-driven strategy meant to predict and inform the best times and ways to maximize revenue generation based on customer behaviors. Revenue Management Software (RMS) handle many of the complex operations behind revenue management so you can focus on strategies. What is revenue management?

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. This is a pretty common question so the answers were not very surprising.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SnapApp

MAY 22, 2015

The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Once activated, leads are funneled through the campaign steps and registered in Eloqua reporting and activities. Couldn’t be easier.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

Content Marketing Institute

MARCH 22, 2018

Marketing automation tools Eloqua and Adobe are used by iQ to automate all the parts and processes of an ongoing content marketing program – from defining key audience segments and third-party overlays to personalizing emails based on content consumption patterns and engagement behaviors. What else do they want to read?

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business. Beyond Messaging.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Enterprise Management Automation 117

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Customer Relationship Management Software. Email Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I profiled them in a February 2011 post.) The acquisition is significant on several levels.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

The Effective Marketer

JUNE 1, 2012

Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

SendinBlue

JUNE 29, 2022

Wondering if you need marketing automation software? So if you haven’t implemented automation software yet, it’s a crystal clear sign it’s time to find one. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. What Is Marketing Automation Software?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Envy

JANUARY 28, 2018

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 0 select next action based on highest value (automatically send different messages within a campaign stage based on lead characteristics and behavior history) 0 0 1 0.5 Here, then, is the final usability matrix. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Engagio

JULY 31, 2017

BrightTalk.com), reading software reviews on a site like G2Crowd and discussing key topics with peers on social media or following influencers in your space on social media. For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Heinz Marketing

JANUARY 23, 2018

A simple shift to measuring relationships, instead of activity, causes a ripple of behavioral changes that have important, positive, ramifications. Founded and guided the building of Eloqua to a market leading position in Marketing Automation. Relationships rely on back and forth between a buyer and a seller. Steve Woods.

Top of Funnel 62

Top of Funnel Work Management Digital Marketing Funnels CAN-SPAM 62