Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Vidyard

JULY 21, 2014

Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”

Eloqua 50

Eloqua Video Marketing Sales Qualified Leads Lead Capture 50

Contently

JANUARY 31, 2023

AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis. The information can help you understand your market reputation (or if anyone knows about you at all). It may help you fine-tune your content approach and get key assets in front of the right prospects. Stay informed!

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Customer Experience Matrix

MAY 25, 2016

This has landed them at the center of today’s Account Based Marketing excitement which, in turn, paved the way further developments such as last month’s announcement that Demandbase data and account scores would be part of Oracle Eloqua ’s ABM solution. Content creation, journey orchestration, and email would be high on the list.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

Valasys

FEBRUARY 19, 2024

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

SendinBlue

AUGUST 24, 2020

Marketing automation platforms offer tools that help grow your business and improve customer experience. This list details some of the best marketing automation software around to help you decide which one is right for you. This is where a marketing automation platform can help. Let’s talk about marketing for a minute.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Belkins

JANUARY 24, 2021

Predicting your potential buyers’ behavior isn’t easy; nevertheless, it is possible to increase the odds of hitting the target. Indeed, lead scoring is essential since it helps businesses to identify the most promising prospects and detect the ones that aren’t prone to conversions at early stages.

Lead Scoring 97

Lead Scoring Lead Ranking Sales Leads Top of Funnel 97

TrustRadius Marketing

JANUARY 8, 2020

I went through the certification programs and they really helped me understand the methods of modern-day marketing and how to use automation tools efficiently. Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. To learn about pricing, contact Oracle Eloqua directly.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Only B2B

OCTOBER 20, 2020

Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. According to the Eloqua research, the lead scoring system increases the deal close rate by 30%, company revenue surges by 18% and the revenue per deal goes up by 17%. This is when lead nurturing comes into picture.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Litmus

NOVEMBER 9, 2020

Cristal: We’ve seen a trend with more clients using “Send Time Optimization” which uses artificial intelligence that analyzes past send and engagement behavior. Each audience is unique, so blanket statements about ideal send times don’t help anyone. You can personalize experiences based on behavior.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

Valasys

JULY 1, 2021

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. With the help of marketing automation solutions, B2B marketers can send large email batches. b) Optimum Email Deliverability. c) Landing pages.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

SalesIntel

MARCH 22, 2023

However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Conversica

OCTOBER 9, 2018

These categories will help you cater your content so that email recipients will be more receptive to your messaging. Behavioral triggers. Use your marketing automation software to automate messages based on audience behavior. Pay attention to the presentation of margins, white space, and embedded images. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Companies like Bombora and The Big Willow have arrangements with numerous B2B publisher sites to license this same behavioral data on those sites. Third Party Intent Data You Can Buy.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. B2B Buyer Behavior: Timing is Everything. B2B Buyer Behavior: Timing is Everything. The B2B Buyer is in Control.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. “Considering the sales teams’ interaction with a prospect makes up approximately five percent of the total pipeline time, it’s imperative for the sales rep to make that count.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. When I started my career, activity-based marketing communications was the core focus to help grow branding awareness.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Markempa

SEPTEMBER 13, 2017

Learn how customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they're your best source of leads) Are you connecting with and empowering your customer advocates? Because you’re helping to motivate happy customers to speak about you positively to others. Here’s why.

Eloqua 40

Eloqua Work Management Organization Marketing Management 40

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. ” Use multiple methods to help prospects discover your solutions. It’s not about sales.

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

Customer Experience Matrix

NOVEMBER 4, 2014

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The first step is to summarize customer behavior with scores for interaction momentum, quantity, frequency, responsiveness, and intensity.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Content Marketing Institute

MARCH 22, 2018

This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. Predictive tools like SimpleReach help the team optimize the content it publishes. Specifically, it shares iQ content to help drive readers to the owned site.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Ledger Bennett

JANUARY 26, 2020

Broadly speaking, revenue management is data-driven strategy meant to predict and inform the best times and ways to maximize revenue generation based on customer behaviors. What is revenue management? This is not to be confused with strategies that try to sell the most product, mind you. The Takeaway. Other blogs that may interest you.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

TrustRadius Marketing

DECEMBER 16, 2019

They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. . Predictive lead scoring is very sexy these days; it helps marketers see where leads are in the marketing funnel based on past conversions.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

Ledger Bennett

MARCH 12, 2020

Target companies will continue to need to invest in their products and services that will help them grow and transform. And who knows, it might just be a perfect storm for legacy behavior on doing events ‘because we’ve always done them’ and ‘sales like them’ to shift? Corona-proof activity. Other ways to generate leads.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Customer Experience Matrix

JULY 22, 2011

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. The main feature of Performable is an ability to define “events”, which can be page visits, form submissions, or other Web behaviors. This is a useful extension of standard Web behavior tracking techniques.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

markempa

FEBRUARY 18, 2013

She mentioned a few areas where MA software can help Marketing: Automatically sending large quantities of emails. Heidi Melin, CMO, Eloqua , obviously has a certain amount of vested interest as a MA software vendor, and she pointed out the value of MA for marketers. Providing performance tracking and analytics on campaigns.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

Bound360

JANUARY 18, 2018

It’s helpful to think about the data sources for web audience targeting in two buckets: known and anonymous visitors. Bound’s data partners identify anonymous visitors’ demographics, firmographics, behavior, and intent—you can even layer these elements with your known visitor data. Partner examples: Marketo, Eloqua.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Customer Experience Matrix

JUNE 14, 2013

Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. This enhanced data can be used in lead scoring or to help guide salespeople.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

SnapApp

MAY 22, 2015

Each partner offers their own blend of options, but all are designed to help you incorporate insight gained from SnapApp into your existing marketing automation efforts to build a cohesive marketing ecosystem. The best way to deliver leads to Eloqua is with our Audience App. Couldn’t be easier.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

TrustRadius Marketing

NOVEMBER 14, 2019

Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Triggered Email: Send real-time, delayed-time, personalization on behavioral, and response-based outreach. Segmentation: Demographic, company information, and behavior-based filters refine the outreach process.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40