Customer Experience Matrix

FEBRUARY 18, 2016

Vendors including Highspot , SnapApp , Ceros , Uberflip , and ion interactive all let marketers track customer behaviors within a piece of content – such as how much time is spent on each page or even regions within a page. Captora is focused on paid and organic search marketing, so it can’t pick which ads to display to which prospects.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

AUGUST 25, 2016

Differenatiators for this group include: lead-to-account mapping to unify data corporate hierarchy mapping (headquarters/branch, parent/subsidiary, etc.)

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

FEBRUARY 19, 2018

It gathers all the marketing touches that reach a customer, including email messages, Web site views, display ad impressions, search marketing headlines, and whatever else can be captured and tied to an individual. . - Marketing mix models. This is the attribution approach I originally intended to cover.

Allocation 120

Allocation Paid Search Agency Analysis Comparison 120

Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. As its name implies, Spiderbook scans Web and social sites for information about company and individuals' behaviors and events.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

JUNE 2, 2015

Blueshift fits nicely into the B2C CDP mold: it builds a multisource database, incorporates machine learning-based predictive models, uses filters to create segments, and runs multi-step campaigns that are executed by external systems in email, SMS, mobile apps, and display and Facebook retargeting. This is what gives the system its power.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

JUNE 13, 2016

Let’s take a closer look at how all this works: ZenIQ starts by importing accounts and contacts from a company’s marketing automation and CRM systems, including static attributes and behaviors. It also places a tag on the company Web page to capture visitor behavior directly.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

NOVEMBER 21, 2014

Sailthru goes beyond this to store behaviors over time. Recommendations do adjust in real time to customer behaviors. The system can create control groups to measure the impact of recommendations on long-term customer behavior. Web pages can be personalized by displaying contents selected by the recommendation engine.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Everstring doesn’t identify these people by name, but it does figure out their employer and track behaviors over time.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

DECEMBER 10, 2013

Tag lines notwithstanding, Woopra wouldn’t qualify as a CDP if it only tracked Web behavior. It does this by directly capturing behaviors from Web site visits and mobile app interactions (via Javascript tags and API calls from iOS or Android) and by loading operational data such as purchases and customer service interactions.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2013

The main interface displays curves that represent the relationship between spending on each tactic and final sales. The system also has a forecasting feature that runs the same models but also lets users change assumptions about factors other than marketing spend, such as weather, competitive behavior, and distribution channels.

Marketing Mix 120

Marketing Mix Work Management Marketing Management Allocation 120

Customer Experience Matrix

DECEMBER 16, 2013

The advantage will be marketing programs that span both channels, delivering personally targeted information via display advertising and simplifying personalized marketing on mobile platforms that don’t support conventional cookies. The privacy dog won’t bark.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 21, 2014

Outside the DMP itself, DemandBase can store content and decision rules to guide bidding and select which ad is displayed to each account. The pool was originally used to target display advertising and retarget site visitors by sending them ads on other sites. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 4, 2010

As the headline suggests, about three-quarters of the marketers listed personalized email, display advertising and onsite pages as a high priority, but just under half are actually using them. But the actual question asks about email, display advertising and onsite content personalized " based on individual online behavior ”.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

DECEMBER 14, 2016

BlueVenn Journey Flow Tagging is also important because it lets marketers flag customers based on a combination of behaviors and data attributes. Next year it will add display ad audiences and Facebook Custom Audiences. Merge also simplifies journey design since paths can be reunified after a split.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

JULY 3, 2014

The gist of contextual marketing, in StrongView''s definition, is to tailor customer treatments to the current situation (location, device, environment, past behaviors, etc.), so those treatments lead the customer in a profitable direction.

Work Management 120

Work Management Marketing Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JUNE 14, 2013

Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. Mintigo will determine which attributes correlate with group membership, display the most important ones in reports, and use the findings in predictive models that score the entire database on likelihood of purchase or response.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

MARCH 5, 2009

online chat (display a button to request chat; monitor visitors and proactively offer a chat when appropriate) 1 0 0 0 0 0.5 0 select next action based on highest value (automatically send different messages within a campaign stage based on lead characteristics and behavior history) 0 0 1 0.5 0 0 0 0 0.5 0 0 0 0 0.5 0 0 0 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

NOVEMBER 19, 2015

It’s also important to bear in mind that The Big Willow is storing consumption of all content for all devices it sees, meaning it can analyze past behavior without advance preparation. The Big Willow can then target advertising at those audiences, including Web display ads to companies that have not yet visited the client’s own Web site.

Account Based Marketing 72

Account Based Marketing Intent Data Intent ABM 72

Customer Experience Matrix

FEBRUARY 27, 2007

I’ve had a series of conversations over the past few days regarding the distinction I made last November between “behavioral targeting” systems and “multivariate testing” systems. By contrast, the behavioral systems ( Certona , Touch Clarity [recently purchased by Omniture], [x+1] ) automatically build their own segments.

Pricing 120

Pricing Price Segmentation Display 120

Customer Experience Matrix

JULY 10, 2013

Salespeople can view their contact list, drill down to individual profiles, aand drill further to see behavior details – even as far as each page viewed during a Web site visit. A dashboard lets users pick widgets to display selected information. Users can send the contact a system email or add it to a list.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

OCTOBER 1, 2011

Digital offers are literally a whole new world in terms of media channels, creative that work, consumer behavior, consumer reader technologies, campaign strategies and designs, data involved, feedback loops, players, substitute offers, and more. Another data provider created a big display offers program with 7x ROI across 1MM users.

Conference 120

Conference Mobile Advertising Lead Scoring Lead Ranking 120

Customer Experience Matrix

APRIL 15, 2015

The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting. Some products sell mostly to smaller companies, some to companies with many different products, some to customers who want new prospect names, some who want to incorporate external behaviors, and so on.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Customer Experience Matrix

DECEMBER 22, 2006

On the Web, you might know something about browsing behavior but typically just within your own Web site. A search engine or ISP might have a frighteningly complete view of personal behavior, but privacy rules and business interests have so far prevented that information from being shared with marketers. .

Work Management 120

Work Management Privacy SMS Marketing Management 120

Customer Experience Matrix

FEBRUARY 24, 2009

In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

FEBRUARY 2, 2010

Even more important, their value is limited because immediate past data about behavior and context is usually more powerful at predicting immediate future behavior than static personal information from external sources.) But these run up against both the fundamental difficulty of identifying people in most digital media.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 18, 2009

The system is a little above-average in that emails can contain if/then rules to display different images based on differences in lead data. This is a very limited set of behavioral attributes compared with what’s available in other demand generation systems.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Customer Experience Matrix

MAY 22, 2008

I was in the middle of writing last week’s post , on marketing systems that react to customers’ Web behavior, when I got a phone call from a friend at a marketing services agency who excitedly described his firm’s success with exactly such programs. Mostly this confirmed my belief that these programs are increasingly important.

Work Management 120

Work Management Lead Ranking Marketing Management Trigger Marketing 120

Customer Experience Matrix

MARCH 9, 2007

Customer value measures organize information in ways that reveal patterns and trends in customer behavior which traditional measures do not. monitor customer behavior for trends and opportunities. better forecasting. Applications range from setting general experience strategies to managing interactions with individual customers.

Marketing Management 120

Marketing Management Allocation Forecasting Budget Programs 120

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. This allows it to track all site visits, not only those routed to the proxy server by a Genius-generated link.) Genius.com’s term for this is “dynamic engagement”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 7, 2007

This means they can be hidden within the lifetime value calculation and not displayed in most reports. The segments could be based on customer demographics, purchase behavior, start date, acquisition source, initial offer, initial product, or just about anything else. Managers can eyeball changes in those pretty easily.

Analysis 120

Analysis Comparison Acquisitions Segmentation 120

Customer Experience Matrix

JULY 1, 2016

YesPath can then reach those companies and individuals through a just-announced integration with the Madison Logic display ad network, which shares the Bombora cookies. These rules draw on behaviors of all individuals within the account, looking primarily at direct interactions with the company Web site, CRM, and marketing automation.

Account Based Marketing 120

Account Based Marketing ABM Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 24, 2018

The system provides a Javascript tag that can be loaded into the client’s Web site and used to capture data about customer behaviors. Display Ads. This refers to interactions through display advertising networks, including social media networks. Javascript tag. This is usually done through an app ID. Audience API.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

AUGUST 18, 2016

Select Targets This includes predictive model scores to rank potential targets , conventional account profiling, and behavior analysis. Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

JULY 14, 2017

The system still shows the counts for how many segment members are addressable via email, display ads, push, and SMS. Each treatment within an event has its own selection conditions, which can incorporate any data type: previous behaviors, model scores, preferred communications channels, and so on.

Features 120

Features Enterprise Management SMS Multi-Channel 120

Customer Experience Matrix

AUGUST 24, 2016

Customized messages can appear in any channel where the audience is known to some degree – as an identified individual, employee of a particular company, or member of a group sharing particular interests or behaviors. The Guide lists just a half-dozen vendors in this category.

Marketing Automation Services 120

Marketing Automation Services Vendors Account Based Marketing ABM 120

Customer Experience Matrix

MAY 11, 2016

Pointillist has optimized for customer analysis, meaning that customer behaviors can be analyzed almost instantly but combining information about customers is harder. The list could include all people in the event or a subset with specified behaviors. They’ll probably be done by the time you read this.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Customer Experience Matrix

MAY 20, 2017

Data is ingested in real time, allowing the system to react to customer behaviors as they happen. Channels: this is a particular strength for Dynamic Yield, which can personalize Web pages, emails, landing pages, mobile apps, mobile push, display ads, and offline channels. Implementation: this also varies by channel.

Advertising Channels 120

Advertising Channels Personalization Multi-Channel API 120