Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Implicit biases predict behavior. Share this on LinkedIn.

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Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. I absolutely love doing this, since I’m writing about leadership development , organizational change, and human behaviors. Share this on LinkedIn.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Webbiquity

JULY 21, 2010

Take advantage of your reporting and analytics to track how your recipient behaviors are changing with the season. Share this on LinkedIn. They want to get out of the house or office anyway. Show them why they should come to you when they do. • And don’t forget! Are they opening your messages earlier in the day? Share this on Bebo.

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Email Marketing Tips Digg Trade Show 100

Convince & Convert

JANUARY 18, 2011

In social media of course, this sharing behavior is the coin of the realm. Retweets, Facebook shares, Diggs, Stumbles, and now Linkedin shares are badges of honor, displayed proudly atop each blog post like family crests of feudal lords. That’s a lot of similarities.

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Writing on the Web

OCTOBER 21, 2010

The problem lies in assuming people are in charge of their own choices… The Homer Simpson Guide to Content Marketing" width="300" height="181" /> Everybody thinks they are in control of their behaviors and decisions. Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains.

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Writing on the Web

NOVEMBER 15, 2010

Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. Share this on LinkedIn. As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. They make decisions based on feelings.

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Marketing Insider Group

MARCH 15, 2011

I am really so very grateful for every tweet, like, comment, digg, stumble and visit. But since I joined twitter I can’t help but notice that there are some folks out there who demonstrate some very social media diva-like behavior. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.

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Writing on the Web

NOVEMBER 16, 2010

The emotional and subconscious brain directs behavior. Share this on LinkedIn. In fact, the sensory and the emotional centers in the brain are the only ones connected to muscle activity. What this means is that action is initiated in the older parts of the brain. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

OCTOBER 18, 2010

These two incredibly smart professors propose a theory of four fundamental motivations at the heart of all human behavior. These actions are what we recognize as human behaviors (click away, read more, walk away). Share this on LinkedIn. Lawrence and Nitin Noria. It should be noted that all this takes place in seconds.

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Webbiquity

JUNE 15, 2010

Automation certainly has its place in marketing; for example, using marketing automation software which can send specific email content to different groups based on their pipeline position or past behavior. The business value of blogs, Twitter accounts, Facebook pages, LinkedIn connections, etc. Share this on LinkedIn.

Social Media 100

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Webbiquity

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Share this on Bebo. Share this on del.icio.us.

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Writing on the Web

OCTOBER 28, 2010

There are many theories about what motivates behaviors, but I like this Four Drive theory because it is based on studies of primitive man, primitive societies, and the evolution of brain functioning over the last 100,000 years. Share this on LinkedIn. Blog this on Blogger. Subscribe to the comments for this post? Email this via Gmail.

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Writing on the Web

OCTOBER 13, 2010

There is also something called implicit memory that enables memories to influence attitudes, decisions and behaviors without entering conscious thought. Share this on LinkedIn. Memory consists of two parts, encoding and retrieval. We commit something to memory, then we have to retrieve it. Blog this on Blogger. Share this on Facebook.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Buzz Marketing for Technology

DECEMBER 15, 2009

I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Share this on Linkedin. Tags: Advertising Business Intelligence Content Marketing Facebook Mobile Social Media Social Networking Videocasting behavioral targeting. Mark it down people.

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Webbiquity

NOVEMBER 29, 2010

And when called on their behavior, to defend it in the most arrogant, condescending manner possible. Share this on LinkedIn. Not merely to edit content, or post a comment, but outright delete it (I learned from my first experience at Wikipedia editing never to make any change with keeping a local backup of the text and code).

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Writing on the Web

OCTOBER 7, 2010

Once there, your senses scan the environment for prey, competitors and allies, and the same goal-seeking behaviors are at play. Share this on LinkedIn. But on your commute to work in traffic, the same stress hormones (cortisol) are surging through your body as you fight traffic to get to your office. Blog this on Blogger.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

Our policy clearly outlines the types of activities allowed and defines appropriate behavior. Here are some of the ways that we encourage participation: Participation in LinkedIn groups and Linkedin Today. Social aggregators such as Digg and Stumble Upon are also great social platforms for employee participation.

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Marketo Digg Training Social Media 48

Webbiquity

FEBRUARY 2, 2011

How to Take Advantage of the New B2B Buying Behavior by Fast Company. In another noteworthy post, Stephanie Tilton shares results from TechTarget research which details the behaviors of “hyper-active IT researchers,&# the most engaged 30% of technology buyers. Share this on LinkedIn. Share this on Bebo. Share this on Mixx.

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Biznology

FEBRUARY 5, 2013

The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. Personally, my biggest performers are, strangely enough, Pinterest and Slideshare. Who would’ve known? In the past, it’s been StumbleUpon. Wouldn’t have seen that coming. ” you ask?

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Hubspot

OCTOBER 5, 2017

Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Provides us with context about the prospect’s interests or prior behavior, allowing us to develop more personalized outreach. LinkedIn Company Pages.

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WebMarketCentral

NOVEMBER 5, 2009

How can you maximize the business value of tools like LinkedIn and Twitter? How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups.

Social Media 20

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Webbiquity

JULY 18, 2012

Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. Or you’re told shortly after placing your order that you’ll need to choose a different item, because the menu has changed in the last five minutes.

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Convert

MAY 23, 2023

It involves creating and deploying different versions of a website or a specific feature and measuring their impact on user behavior and business metrics. However, as Jonny Longden cautions in the LinkedIn insert above, “it is by no means a panacea”. Case in point: Digg. It offers some relief to the crumbling cookie situation.

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Multivariate analysis Enterprise Management Work Management Marketing Management 52

Convince & Convert

SEPTEMBER 18, 2011

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program.

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Webbiquity

JANUARY 10, 2010

In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking. How to be a LinkedIn superstar by iMedia Connection.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Customer Experience Matrix

NOVEMBER 29, 2010

Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. See my original post for more details. form integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Digital B2B Marketing

MARCH 24, 2011

Marketers have some marketing to do, they need to change our behavior, starting by changing our perception. If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation. We expect bad behavior, and we lie to avoid it.

B2B Thought Leadership 100

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Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. 20 Common LinkedIn Mistakes Online Job Seekers Make by New Grad Life. Though aimed at job seekers, this post provides an excellent checklist for anyone on LinkedIn to review. 5 Ways to Weave LinkedIn Into Your Marketing Mix by TopRank Online Marketing Blog.

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Webbiquity

NOVEMBER 22, 2010

Change this behavior if you want to succeed and grow.&# Share this on LinkedIn. . • &# Leaders, it’s really important that you let folks know that you want real-world estimates. Too many employees are trained to say they can do more than they can, in reality, to look good and to please their managers. Share this on Bebo.

Allocation 100

Allocation Terms and Conditions Digg Paid Search Agency 100

Digital B2B Marketing

MARCH 15, 2011

Online Behavioral Advertising The online advertising industry’s inability to self-regulate to date, combined with profiling practices that are not well understood or disclosed, have brought the focus of regulators and technology solutions from browser companies. Share your comments below or send them to me on twitter at @wittlake.

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Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum).

Social Media 153

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Digital B2B Marketing

APRIL 7, 2011

Unfortunately, marketers and agencies alike will justify this behavior by positioning the brand site, not the advertising, as the core delivery vehicle for the brand message. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Will you measure and manage based on your objective?

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Adobe Experience Cloud Blog

OCTOBER 17, 2011

LinkedIn: Typically regarded as the most business-centric social network. Digg: The most popular social news site named for the ability of users to ‘digg’ articles they agree with and ‘bury’ articles they don’t. The Obvious Ones : Facebook: The granddaddy of them all.

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Webbiquity

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How are marketers really using social media? Social Media Tools.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. by Social Media Today.

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Online Marketing Institute

MARCH 24, 2011

“A blog can also be the centerpiece for a social media effort, driving visitors from Twitter , Facebook , and LinkedIn back to the blog through calls-to-action and landing pages,&# explains Douglas Karr, the author of Corporate Blogging for Dummies.

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B2B Marketing Zone Posts

APRIL 5, 2010

This is driven, of course, by changes in the behavior of our audience of potential buyers. Linkedin (56). Message Discovery - Digital Body Language , March 9, 2010 The most obvious change in marketing that we are seeing lately comes down to how our messages reach their intended recipients.

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