Remove behavior

Writing on the Web

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value.

article thumbnail

The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value.