Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

MARCH 10, 2022

It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue). Terminus, Demandbase). Account-based marketing addresses changes in B2B buyer behavior. What to aim to achieve with ABM.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Full Circle Insights

SEPTEMBER 12, 2022

According to Forrester , sales and marketing teams that work together using an ABM strategy are 6% more likely to exceed revenue goals than teams who are not using ABM. 6sense helps its customers understand anonymous buying behavior and prioritize accounts for sales and marketing so that marketing teams can create personalized ABM campaigns.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Engagio

JUNE 20, 2023

We needed technology to be able to map individual leads to accounts, to aggregate individuals’ behavior at the account level so we could recognize the difference between a single interested person and an account in a buying cycle. The real buyers are the select group of people within an account that Forrester talks about.

DemandBase 62

DemandBase Account Based Marketing Aggregators ABM 62

Adobe Experience Cloud Blog

MARCH 6, 2017

Artificial intelligence (AI) is defined by the Association for the Advancement of Artificial Intelligence as “the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines.” The main impact of AI in marketing is on improving the customer experience.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

SnapApp

JULY 11, 2017

Before we can serve our audiences well with outstanding marketing content, though, we have to understand their mindsets and behaviors. . Modern B2B Buyers and the Big Shift in Behavior. Source: Demandbase. . As the B2B buying process has changed, so have the behavior models. Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

Adobe Experience Cloud Blog

JUNE 27, 2010

The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Monitoring key moments and behaviors that matter to sales, and notifying them of such behavior.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! Forrester Wave Reports. Forrester Wave Analyst Report – Landing Page). G2Crowd Company Comparison Reports.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

APRIL 6, 2015

Consumer behavior changes every day, and new technologies are constantly evolving that make communicating with your customers and prospects easier, more timely, and with greater relevance than ever. Every marketer knows the real key to success is to always be learning.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Top Rank Marketing

OCTOBER 13, 2023

This customer-centric approach and new agile marketing strategies are gaining prominence as B2B brands adapt to changing customer behaviors and expectations, resulting in more effective marketing and sales efforts. TopRank Marketing Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M million users and some 1.8

Social Media 100

Social Media B2B Marketing Demand Lead Ranking 100

Content4Demand

MARCH 21, 2019

The theme of SalesLoft ’s annual Rainmaker event in Atlanta this month was a “sales revolution” inspired by massive changes in buyer behavior. Demandbase packed its recent 6 th Annual ABM Innovation Summit at Pier 27 in San Francisco with more than 1,000 attendees – evidence of how Peter Isaacson, CMO of Demandbase, describes the landscape.

DemandBase 68

DemandBase Account Based Marketing Content ABM 68

Engagio

JUNE 4, 2023

As Forrester Research writes in The Emergence of the B2B Marketing Revenue Platform: B2B marketers have realized leads and accounts are the wrong orientation. Consider a spectrum of behaviors, from website visits and content downloads to event attendance, meetings, and even email responsiveness.

Lead Ranking 71

Lead Ranking Marketing Qualified Leads Sales Management Buy 71

Engagio

OCTOBER 13, 2020

Together, these four FIRE “ingredients” combine using predictive analytics to identify trends and behavior patterns, figure out where the account is in it’s purchase journey, identify the optimal time to reach out. – Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. Will you adapt? Are You Ready?

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image: Versions of the SiriusDecisions Demand Waterfall.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

chiefmartech

APRIL 7, 2017

A 2016 Forrester study found that marketers are struggling to be responsive in real-time interactions with customers, as they focus on traditional performance measurements such as customer retention and acquisition. Assumption 2: Marketers must become mathematicians to use AI.

Enterprise Management 63

Enterprise Management Advertising Agencies Paid Search Agency Multi-Channel 63

Martech

APRIL 15, 2022

Top platforms specializing in ABM capabilities include Demandbase, MRP, 6Sense, Terminus and Triblio. Account-based marketing addresses changes in B2B buyer behavior. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey.

Marketing AI 120

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 120

SnapApp

DECEMBER 14, 2016

And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Vendors are increasingly delivering more ability for marketers to predict buyer behavior through cognitive marketing technology. . This Forrester report on The Rise of Intelligent Agents is a good primer.).

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62