Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. One thing to consider if you are having severe deliverability challenges is a double opt-in email.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Salesforce Marketing Cloud

APRIL 15, 2024

Sending relevant content to the subscriber inbox in a timely manner is the goal of the modern marketer, with the hope of driving engagement in the form of a purchase or sustained interest. We’ve seen a lot of talk over the last couple of years, and especially since Apple MPP rolled out, about not being able to trust open rates.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) As Google goes, so does the rest of the market.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Adobe Experience Cloud Blog

JANUARY 10, 2011

Fundamentally, Marketo is excited about initiatives that foster trust in online marketing and commerce. We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. Businesses that are trusted will excel in this new environment.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48