Martech

OCTOBER 30, 2023

Permission means that the recipient has given you explicit and informed consent to send messages to them. One thing to consider if you are having severe deliverability challenges is a double opt-in email. A valid email address is one of the most valuable pieces of information you can receive from your customers.

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Salesforce Marketing Cloud

APRIL 15, 2024

Sending relevant content to the subscriber inbox in a timely manner is the goal of the modern marketer, with the hope of driving engagement in the form of a purchase or sustained interest. Dive deep into behavioral patterns, use advanced tracking tools like UTM parameters, along with segmentation and personalization.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In brief, the company introduced limits in its Mail app on tracking pixels, which are inserted into marketing emails to monitor recipient behavior, such as open rate. “In

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. But few marketers have the data they need to inform decision-making, a Capgemini survey found.

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You’re already collecting a lot of this data already: Names, addresses, and demographic information, for example.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. Together, we honed in on the elements that have the most impact when it comes to reaching the inbox, encouraging consistent engagement, and sending relevant emails your subscribers actually want to read. “A

Email Marketing 95

Email Marketing Deliverability Tips Work Management 95

Adobe Experience Cloud Blog

JANUARY 10, 2011

We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. With the standardization of privacy protections, unsavory players will be cut out of the market. It’s the relevant content and services that are hard part. Leveling the Playing Field.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48