Ambal's Amusings

DECEMBER 21, 2012

Crowd Factory also helps in building a powerful Social CRM Database that includes social profiles of individuals, their sharing behavior and the impact to your bottom line. A Powerful Social CRM Database. How can marketers leverage the Crowd Factory? A Suite of Social Promotion, Referral and Engagement Apps.

Social Media 100

Social Media Social Marketing Tools Planning 100

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Unfortunately, the data in most CRM systems isn’t tight enough to help marketing. Is that a reflection on the software, or on how people use it?

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Porch Group Media

AUGUST 4, 2020

To achieve marketing objectives, marketers have increased spend in several key areas including: 56% – Site/Mobile Chat 55% – Mobile App Functionality 51% – email 50% – Video 47% – DMP 47% – Marketing Database. Customer-centric marketing begins with a solid foundation of data insights.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

The Point

OCTOBER 26, 2010

Email is now a means to a conversation, not merely a one-off broadcast, and marketing automation solutions enable sophisticated, automated, triggered, multi-step, “drip” marketing campaigns that respond to changing demographic and behavioral criteria.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Onalytica B2B

JANUARY 8, 2019

As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

FEBRUARY 4, 2011

When you dump 200 leads into the CRM database following a trade show, marketing automation guarantees that every one of those leads hears from your company in a timely fashion. Increased sales productivity due to better identification of sales-ready leads.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

Biznology

JANUARY 30, 2015

Dedicate particular group members to certain reps, so the input person builds experience about rep’s behavior and communication style. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Email Marketing Software. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Convince & Convert

SEPTEMBER 11, 2011

It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well. I fear that lazy companies use it as a replacement for sound CRM and database marketing initiatives that bolt together multiple data points for better business intelligence.

Social Media 159

Social Media Database Marketing Television marketing CRM 159

The Point

NOVEMBER 24, 2009

Offering up pre-populated landing pages gives contacts the opportunity to update outdated or incorrect information, serving to maintain and improve the quality of your CRM data. In addition: 1. A click-through is not the same as someone submitting a registration form (even one that is pre-populated).

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

The Point

OCTOBER 14, 2010

Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Consider providing reps the ability to assign prospects to specific lead nurturing tracks (for example, a vertical track) and override what the system decides is “best” for that lead based on demographic and behavioral criteria.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. In some ways, it was clear where it was all headed; in others, the marketing and sales execs of the 80s couldn’t have dreamed of the level of insight and details we could extract from a CRM in 2023.

Social Media 62

Social Media CRM Media Work Management 62

Biznology

AUGUST 6, 2015

The Internet of course, whose impact on business buying behavior has changed the game. It’s a platform for communications, for selling, for just about every element of the marketing arsenal, and it’s is forcing marketers to think more carefully about customer and prospect data. The end of the database “build.”.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

markempa

SEPTEMBER 9, 2013

For marketing departments, it’s impossible to deliver BANT qualified leads unless marketing owns an inside sales function. Making matters worse, BANT does not align with customer buying behavior early in the decision process when Marketing and Sales generally need to engage prospects to win new business.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record.

Social Media 123

Social Media Work Management Marketing Management Media 123

Webbiquity

MAY 29, 2012

Online behavioral tracking , in theory, is beneficial to both marketers and consumers. When marketers can track a web user’s behavior (anonymously) within a website or across certain ad network properties, they can serve up ads that are aligned with the user’s apparent interests. Image credit 5 to 9 Branding.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Hubspot

SEPTEMBER 6, 2013

To fully understand smart content and why it''s growing as a marketing term, it helps to step back and take a look at a larger shift happening across many of the popular products and services we use today. Nest : Nest is a "smart" thermostat that adapts to the patterns of behavior its users exhibit. 1) The Marketing Database.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

Webbiquity

JANUARY 12, 2021

And by extension, which marketing channels make that happen and which don’t. It’s built to be a highly analytical platform in terms of being able to recognize sequences and patterns of behavior that indicate where those things show up in the customer journey that increase the probability of conversion.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. 5 ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Online Marketing Institute

JULY 31, 2009

With new applications in the market, we continue to feel strongly that it is not just about capturing "Who" is Visiting. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 23, 2011

That’s an impressive list, even after recognizing that key marketing automation features are not yet available, including multi-step campaigns, advanced segmentation, Web behavior tracking, behavior-based lead scoring, and ROI calculations. But they’re all promised fairly soon.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. Emphasis on "dynamic." And say 'hi' to Rob and the rest of the Bulldog folks for me.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

and implicit (behavior, activity, interest, etc.) – that both sales and marketing believe distinguish hot leads from the rest. Advocates, like myself, believe that scoring gives marketers a "stake in the ground" from which to measure their efforts. And they are prepared to have this conversation every quarter.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40