Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

illumin

FEBRUARY 8, 2024

Four key cookieless marketing strategies Contextual targeting With contextual targeting , marketers can target users based on the content they consume, including text, video, and audio content. This data lets marketers personalize ads similarly to how they would using third-party cookies but with user privacy top of mind.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Litmus

FEBRUARY 4, 2022

As you’ve probably heard, our team expanded in 2021 to include the amazing crew from Kickdynamic , which offers the leading AI-driven dynamic content solution. As privacy regulations such as Apple Mail Privacy Protection (MPP) continue to evolve, email personalization will become even more important.

Personalization 86

Personalization Privacy Protection Privacy Interactive Marketing 86

Brightedge

JULY 22, 2022

In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. Fundamentally, digital discovery starts with crafting the message in the right way (content optimization) but also requires optimizing the delivery and description of the content (technical SEO).

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Martech

JULY 11, 2022

Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Details are below: Launching a new site?

CMS Development 99

CMS Development Privacy Protection Open Rate Microsite 99

Litmus

OCTOBER 14, 2021

Email analytics is incredibly valuable, giving you insight into what works and what doesn’t so you can drive the right content and segmentation strategies for your campaigns. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. Why the tight feedback loop?

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Group your subscribers based on demographics, psychographics/behavior and preferences. Segmentation allows for personalized content, increasing engagement and conversion rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. This is where behavioral data comes in. . What’s changed?

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

Privacy Protection 107

Privacy Protection Privacy Intent Signal Open Rate 107

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Generative AI is a powerful tool , too — helping you decipher first-party data and deliver personalized content at scale. But how you collect customer data will need to change, too.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Envy

APRIL 5, 2022

They own this data exclusively and can use it to create more personalized ads, content, and experiences catering to an individual’s interests. Brands are calibrating their personalization strategies,” says Elodie Huston, Senior Content Marketing Strategist at Attentive. “By How Topics API works (Source: Google ).

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. . the content of your email will be the main driver of results.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Scoop.it

JANUARY 24, 2023

AI will be extensively used to get detailed insights into the customer behavior. Even small businesses will use GPT3 type tools to generate content for newsletters and campaigns. It can surface hard-to-find information that can be used to create more meaningful email campaigns. It is a great idea to use software like Scoop.it

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. The value exchange goes back generations – you underwrite my content and I will consume and consider your advertising.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Navigate the Channel

SEPTEMBER 15, 2023

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Valasys

AUGUST 29, 2023

Unlike traditional mass marketing, ABM tailors content and messaging to resonate with individual accounts, making it a powerful strategy in B2B marketing. Personalization at Scale: AI enables marketers to tailor content, messaging, and interactions for individual accounts at scale.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Digilant

MARCH 1, 2022

Advertisers steering away from behavioral or audience targeting combined with the recognition of technological improvements made in the contextual space is poised for a significant comeback. Contextual targeting gives advertisers the ability to reach audiences by targeting ads based on the context of the content they are consuming.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Mobile Advertising 52

Adobe Experience Cloud Blog

APRIL 20, 2020

Web designers themselves can now hook into functionalities that allow them to quickly inject content, upload resources, and control permissions. Then expect it to offer suggestions on how to improve your website content placement, SEO elements, and reconfigure other areas that are preventing you from achieving your goals. .

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Biznology

JANUARY 14, 2019

Facebook users provide personal data with the expectation and trust that Facebook’s promise to build this community would be delivered with full privacy protection. The deceitful performance of Zuckerberg last year has undermined trust in Facebook and reminded many of his arrogant behavior portrayed in the movie “The Social Network.”

Facebook 91

Facebook Brand Identity Branding Privacy Protection 91

Choozle

JUNE 2, 2021

As a marketer, the third-party cookie data allows you to better understand your website visitor’s behaviors, such as websites they visit, recent purchases, and interests shown on various websites, which enables data targeting and retargeting and visitor insights. Learn more about Project Rearc here. Alignment to partners.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

Martech

OCTOBER 18, 2021

Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Senate in July.

Marketing Automation Services 92

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 92

Martech Advisor

MARCH 17, 2020

After all, it helps marketers in plenty of ways, ranging from improving data security to understanding consumer behavior. After all, it helps marketers in plenty of ways, ranging from improving data security to understanding consumer behavior. For marketers, it's essential to understand the behavior of their target audience.

P2P 53

P2P Privacy Protection Internet Marketing Eye-Tracking 53

Convert

APRIL 26, 2022

Ask the following questions: Are the legal bases mentioned in their Privacy Policy? is the content of the data subject made clear and simple when explaining the granting of consent)? There are several lawful bases that Convert relies upon, which are published in our privacy policy. Where Does the A/B Testing Tool Store Data?

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. What happens when marketers lose third-party cookies?

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Martech

DECEMBER 28, 2023

Attention metrics offer a more nuanced understanding of how users engage with content, prompting this transition among marketers seeking more impactful and effective advertising strategies.” Fragmentation across streaming, and especially sports content, has reached an inflection point,” said Dina Roman, SVP, global ad sales, Fubo.

Advertising Agencies 125

Advertising Agencies Advertisements Advertising Media 125

Contently

APRIL 14, 2021

Instead of planting cookies on individuals’ browsers, Google now plans to roll out a Federated Learning of Cohorts (FLoC) model, which will use artificial intelligence to place users into groups based on common interests gleaned from their browsing behavior on Chrome. How content could become even more critical.

Paid Content 149

Paid Content Marketing AI Lead Ranking Paid Search Agency 149

Salesforce Marketing Cloud

APRIL 15, 2024

Why is personalized content important? Sending relevant content to the subscriber inbox in a timely manner is the goal of the modern marketer, with the hope of driving engagement in the form of a purchase or sustained interest. Additionally, optimize email content, subject lines, and send times based on Einstein predictions.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. That’s not human behavior. Don’t worry about it.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Martech

MAY 31, 2022

That’s a failure, too, because opens have always been an unreliable measure, and Apple’s Mail Privacy Protection further muddies the waters. Humans long to be recognized as individuals, whether it’s a shopkeeper greeting them by name or an email message that reflects their preferences, behavior or purchases.

Buying Cycle 93

Buying Cycle Privacy Protection Click Rate Act-On 93

Martech

JUNE 3, 2022

For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results.

Marketing Automation Services 138

Marketing Automation Services Enterprise Management Work Management Marketing Management 138

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. As Google goes, so does the rest of the market. What’s a data-driven email marketer to do? This is all considered first-party data.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Litmus

JUNE 16, 2021

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. The Litmus Insights Digest, a weekly summary of email engagement, makes it even easier to stay on top of subscriber trends and behaviors with no extra effort.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Scoop.it

NOVEMBER 3, 2022

Consumer shopping behavior is different during the Holiday season when compared to the rest of the year. Shopping preferences Average order value Browsing behavior Purchase frequency Shopping behavior Cart abandonment behavior. Use attractive visuals or video content. Segment the lists with advanced parameters.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Hinge Marketing

MARCH 12, 2020

Compelling content, positioning and a clear differentiation strategy is universally important, but getting it right can take some digging for professional services firms. At the same time, this process will have to be counterbalanced with adequate privacy protections. Your website should facilitate this process.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Litmus

APRIL 22, 2022

Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. . Prioritize content to display. When adjusting to a smaller screen, you may want to consider what content to prioritize for the best viewing experience.

Template 98

Template Privacy Protection Mobile Marketing Click Rate 98