Remove behavior
Remove Buzz Remove Focus Group Remove Research Remove Validation
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Seven Ways to Use Social Media for Business

Webbiquity

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

In the professional services, expertise is your product and experience is validation. Whether or not your firm has productized any of its services, these changes in buying behavior — and corresponding expectations for immediate delivery — will have an impact on the professional services industry. Let’s get started.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

A new research study of 1,400 U.S. But, dig a little deeper into the behavior of the core Twitter audience, and the perspective changes. Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. We just did it voluntarily.

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