Remove behavior
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Reinvent B2B Sales With Buyer Personas

Tony Zambito

Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors

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Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia. The first definition points to reaching an understanding of the behavioral framework that surrounds the new social buyer persona.    Context also serves as the foundation of ethnographic and anthropological research often associated with the design of products or services as well as experience design. 

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Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia. Static View of Buying Cycle : For many years, we have conditioned ourselves to look at the buying cycle one dimensionally and through the prism of the seller only. 

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The 4 B’s of Buyer Experience Innovation (2nd Rendition)

Tony Zambito

Image via Wikipedia.   However, gaining true insight into buyer behaviors, attitudes, perceptions, patterns, and etc.   Buying today has become more sophisticated and has a multitude of variables that did not exist even a decade ago.    Buyer Experience Design. .   

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Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

Image via Wikipedia.   He also believed that to research this phenomenon, unstructured qualitative observation methods were the means to understand sociological human interactions.    Mead was most certainly a forerunner to today’s modern methods of qualitative research

Design 100
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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia.   If your planning is not taking into account changing behaviors of buyers, then the organization will be in misstep with its buyers.  To say things are changing is an understatement.    There should also be a healthy realization that knowledge of buyers may be not up to date. 

Planning 100
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Content Marketing and Sales Enablement Must Get Married

Tony Zambito

Image via Wikipedia.   From a business culture perspective, we are seeing a recently introduced new domain of content marketing born out of changes in technology and buyer behaviors as well as the area of sales enablement attempting to make selling performance more efficient.    What’s going on? .