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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia.   For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).  To say things are changing is an understatement.  What is happening? 

Planning 100
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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person.

B to B 80
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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

When you’re first starting out, most of your goals will be speculative, or based on preliminary forms of research like market research or competitive research. For example, let’s say you notice there’s a surprising number of people from Twitter visiting your site, but you don’t use Twitter for promotion very much.

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

By now you’ve probably become aware of the “fake&# BP global public relations account on Twitter spewing humorous observations such as: “We feel terrible about spilling oil in American waters, we’ll make sure the next spill happens where the terrorists live. bpcares&#. Websites, an ad that makes me want to scream. worth of results.