Tony Zambito

MAY 1, 2011

Image via Wikipedia.   If your planning is not taking into account changing behaviors of buyers, then the organization will be in misstep with its buyers.  To say things are changing is an understatement.    There should also be a healthy realization that knowledge of buyers may be not up to date. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia.   In my previous brief, The Design of Buyer Experience , I noted the monumental shift occurring in our market-driven economy in terms of buyer behavior and buyer strategy and that this shift is ushering in a new era of Buyer Experience Economics for both buyers and sellers alike. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   Buyer Experience Innovation pays particular attention to the customer acquisition aspects of the B2B buyer experience cycles and how companies can embrace design thinking to create innovative buyer experiences.  B2B market CEO’s must feel a little like the great explorer’s of our time. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Tony Zambito

JUNE 26, 2011

Image via Wikipedia.   What we do know is that B2B buyers are demanding more social experiences in their buying processes.     Both changes in reader technologies and reader behaviors are altering previous business models significantly.  Social Buyer Cycle. . 

Business 100

Business B2B Demand Generation Agencies Wikipedia 100

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    For the past thirty to forty years, sales have focused on relationship building, methodology, and processes. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Biznology

DECEMBER 21, 2011

Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. But there’s more.

B to B 80

B to B Marketing Automation Services Wikipedia Ad Exchange 80

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust.    Many B2B companies still manage from these very same sales processes without regard to the entire buyer experience.    And thank you Mr. . 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

MARCH 4, 2012

Image via Wikipedia. By modeling buyers, buying scenarios, buyer experience, and decision journeys, B2B executives can then map strategy as well as tactical marketing and sales activities that enable them to connect with B2B buyers on a relational level. Descriptive Buyer Segmentation Based on Buying Behavior and Opportunity.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

seo.co

FEBRUARY 10, 2022

Why is this phase of the process so important to the success and health of your campaign? When you’re first starting out, most of your goals will be speculative, or based on preliminary forms of research like market research or competitive research. Why Analysis Is Important. Setting and Measuring Goals. Defining success.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

B2B Marketing Zone Posts

JUNE 9, 2010

Significantly because it helps companies look at their customers as real people and not just a set of leads and numbers that need tracking and processes. Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. Here are the key areas where Social CRM can be useful -. Customer Analytics.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40