Remove behavior persona
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Reinvent B2B Sales With Buyer Personas

Tony Zambito

Image via Wikipedia. Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors

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Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace.

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The 4 B’s of Buyer Experience Innovation (2nd Rendition)

Tony Zambito

Image via Wikipedia.   However, gaining true insight into buyer behaviors, attitudes, perceptions, patterns, and etc.   Buying today has become more sophisticated and has a multitude of variables that did not exist even a decade ago.  Buyer Personas. Buyer Journey Mapping and Design.

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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

Image via Wikipedia.   If your planning is not taking into account changing behaviors of buyers, then the organization will be in misstep with its buyers.    Insight into the social buyer persona is even more important if your targeted segment happens to be one of those adopting social technologies at a fast rate. . 

Planning 100
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Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

Image via Wikipedia.   He also believed that to research this phenomenon, unstructured qualitative observation methods were the means to understand sociological human interactions.    Mead was most certainly a forerunner to today’s modern methods of qualitative research

Design 100
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Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia. Static View of Buying Cycle : For many years, we have conditioned ourselves to look at the buying cycle one dimensionally and through the prism of the seller only. 

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Content Marketing and Sales Enablement Must Get Married

Tony Zambito

Image via Wikipedia.   From a business culture perspective, we are seeing a recently introduced new domain of content marketing born out of changes in technology and buyer behaviors as well as the area of sales enablement attempting to make selling performance more efficient.    What’s going on? .