Remove behavior work
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Process Turns Marketing Automation Into Revenue

LeadSloth

An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. If you don’t have the right resources, you may need to hire someone, or work with a consultant. That was hard.

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Apples and Oranges

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In this example, the marketing automation solution improved the efficiency for sending the emails, following up on communications, routing the responses to sales, and measuring the campaign effectiveness.  This will allow them to choose the prospects and customers they want to target and tailor the messages to each segment