Navigate the Channel

JULY 21, 2022

Between software efforts and a renewed push for improving privacy, it makes for a fluid situation. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. What Is Apple Mail Privacy Protection?

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Privacy Protection Privacy B2B Marketing Open Rate 65

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. In this blog post, you can learn about Apple's MPP, what it means for customers and businesses, and how to realign your approach to metrics in order to make your email marketing most effective.

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Open Rate Privacy Privacy Protection Click Rate 105

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. The marketing team pushes CRM data into third-party advertising platforms to send relevant content to keep leads moving down the sales funnel. But what topics should you cover?

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Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Salesforce Marketing Cloud

APRIL 15, 2024

Sending relevant content to the subscriber inbox in a timely manner is the goal of the modern marketer, with the hope of driving engagement in the form of a purchase or sustained interest. We’ve seen a lot of talk over the last couple of years, and especially since Apple MPP rolled out, about not being able to trust open rates.

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Webinar Metrics Click Rate Open Rate Blast Campaigns 64

Adobe Experience Cloud Blog

JANUARY 10, 2011

Fundamentally, Marketo is excited about initiatives that foster trust in online marketing and commerce. We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems. Businesses that are trusted will excel in this new environment.

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Marketo Privacy Positioning Privacy Protection 48

Convert

JANUARY 27, 2022

But these can be flagged by the ITP, which limits relevant cookies from 7 days to 1 day. Visitor B clicks through from a Facebook ad to your most recent blog post and purchases: Before ITP: sale is attributed to “Facebook” After ITP: sale is attributed to “Direct” Why: the visit to the blog is not linked to the visit on another domain.

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Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52