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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

UGA, GA4, and Privacy But first, a quick note about privacy. Because of the way it was developed, UGA could never be made European General Data Protection Regulation (GDPR)-compliant. All of the alternatives below have stronger privacy protections built in. If GA4 will meet your needs going forward, great!

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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. What Do All These Privacy Laws Have in Common? Right to data portability (i.e., 1 July 2023.

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Planning Your Email Strategy for 2023: How to Get Maximum ROI

Scoop.it

Although BIMI requires an exhaustive course of action, it is definitely worth the effort, especially for large organizations and enterprises. AI will be extensively used to get detailed insights into the customer behavior. Take a look at this image for the entire list of mailbox providers supporting BIMI.

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Third-party cookies – what are they, what’s happening to them, & what to do

Choozle

As a marketer, the third-party cookie data allows you to better understand your website visitor’s behaviors, such as websites they visit, recent purchases, and interests shown on various websites, which enables data targeting and retargeting and visitor insights. Learn more about the Privacy Sandbox here.

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Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. But the right CRM can help centralize all customer data and organize it in an accessible way, so marketing teams can build campaigns based on facts, not assumptions.

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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

That means building websites with AI could soon give the site an upper hand when it comes to visibility, organic traffic, and conversions. . Boosting privacy. Smart tools such as Mozilla’s Enhanced Privacy Protection are leading the web development community to more transparent, GDPR compliant website tracking.