Webbiquity

MAY 16, 2023

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. all blog posts) Yes(?) appeared first on B2B Marketing Blog | Webbiquity.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. But the right CRM can help centralize all customer data and organize it in an accessible way, so marketing teams can build campaigns based on facts, not assumptions.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Scoop.it

NOVEMBER 3, 2022

Consumer shopping behavior is different during the Holiday season when compared to the rest of the year. Shopping preferences Average order value Browsing behavior Purchase frequency Shopping behavior Cart abandonment behavior. Also, remind them how your products or services make things easier in their life.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. It organizes search results into categories like web, news and social for easier navigation.

Search Marketing 52

Search Marketing Tips Privacy Paid Search Agency 52