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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Third-party cookies – what are they, what’s happening to them, & what to do

Choozle

As a marketer, the third-party cookie data allows you to better understand your website visitor’s behaviors, such as websites they visit, recent purchases, and interests shown on various websites, which enables data targeting and retargeting and visitor insights. This timeline is a big deal. Learn more about Project Rearc here.

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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

Google recognizes PWAs as well, so they may very well be here to stay. That means building websites with AI could soon give the site an upper hand when it comes to visibility, organic traffic, and conversions. . Creating Pre-made templates. Enabling tracking. User experience optimization. Boosting security at scale.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. It organizes search results into categories like web, news and social for easier navigation.