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How publishers can adapt to iOS 15 with LiveIntent

Liveintent

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Proxy environments are already common today with Gmail and Yahoo Mail being two notable examples. Mail Privacy Protection. Let’s set some context first.

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Everything You Need to Know About Digital Engagement

Salesforce Marketing Cloud

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Take a clothing retailer, for example. A strong digital engagement strategy requires understanding our customers’ preferences, behaviors, and needs.

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Planning Your Email Strategy for 2023: How to Get Maximum ROI

Scoop.it

Although BIMI requires an exhaustive course of action, it is definitely worth the effort, especially for large organizations and enterprises. AI will be extensively used to get detailed insights into the customer behavior. theSkimm has used this tactic for quite a long time, as seen in the example below.

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AI Website Building | Using AI to Streamline Website Building Process

Adobe Experience Cloud Blog

For example, Wix ADI will analyze your logo to come up with color schemes they can then apply to the rest of the site. That means building websites with AI could soon give the site an upper hand when it comes to visibility, organic traffic, and conversions. . If you like what you see, you can just hit publish. Enabling tracking.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

With each state’s unique privacy regulations, it’s becoming increasingly difficult for companies to keep track of these changes, ensure compliance and avoid penalties. Right to opt-out of behavioral advertising. Data Processing Agreement — This is common among all privacy laws. Right to data portability (i.e.,

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Holiday Email Marketing Tips to Stand Out in the Competition

Scoop.it

Consumer shopping behavior is different during the Holiday season when compared to the rest of the year. Shopping preferences Average order value Browsing behavior Purchase frequency Shopping behavior Cart abandonment behavior. Also, remind them how your products or services make things easier in their life.

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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. It organizes search results into categories like web, news and social for easier navigation.