Writing on the Web

FEBRUARY 5, 2014

Do you think Daniel Kahnemann rests on his ground-breaking work in Behavioral Economics ? Don’t skip researching your readers simply because you already have 20-30 years of working with people like them. I don’t care if you’ve got a Nobel Prize in Economics. No, he does not.

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Writing on the Web

OCTOBER 28, 2010

There are many theories about what motivates behaviors, but I like this Four Drive theory because it is based on studies of primitive man, primitive societies, and the evolution of brain functioning over the last 100,000 years. Lawrence and Nitin Noria in their 2001 book Driven: How Human Nature Shapes Our Choices.

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Writing on the Web

JANUARY 9, 2013

They identified clear side effects associated with goal setting, including “a narrow focus that neglects non-goal areas, a rise in unethical behavior, distorted risk preferences, corrosion of organizational culture, and reduced intrinsic motivation.”

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Writing on the Web

FEBRUARY 14, 2012

Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Instead they go with their gut reactions.

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Writing on the Web

MAY 11, 2012

On its etiquette page, the network asks users to report any content that violates the site’s Terms of Service or Acceptable Use Policy —this includes nudity, as well as content that promotes harmful behavior—by pushing the “Report Content” link on a pin.

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Writing on the Web

OCTOBER 28, 2011

There is also something called implicit memory that enables memories to influence attitudes, decisions and behaviors without entering conscious thought. Memory consists of two parts, encoding and retrieval. We commit something to memory, then we have to retrieve it.

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Writing on the Web

NOVEMBER 15, 2010

Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning. As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. Instead they go with their gut reactions.

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Writing on the Web

SEPTEMBER 2, 2010

I absolutely love doing this, since I’m writing about leadership development , organizational change, and human behaviors. I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups.

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Writing on the Web

NOVEMBER 16, 2010

The emotional and subconscious brain directs behavior. In fact, the sensory and the emotional centers in the brain are the only ones connected to muscle activity. What this means is that action is initiated in the older parts of the brain.

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Writing on the Web

OCTOBER 13, 2010

There is also something called implicit memory that enables memories to influence attitudes, decisions and behaviors without entering conscious thought. Memory consists of two parts, encoding and retrieval. We commit something to memory, then we have to retrieve it.

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Writing on the Web

OCTOBER 7, 2010

Once there, your senses scan the environment for prey, competitors and allies, and the same goal-seeking behaviors are at play. But on your commute to work in traffic, the same stress hormones (cortisol) are surging through your body as you fight traffic to get to your office. For women, it’s slightly different, but not entirely.

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Writing on the Web

SEPTEMBER 12, 2012

Model their social media behavior in these specific areas and improve your online cred in the process. When looking over any social media strategy, take a few minutes to tap into your inner teenager. They are, after all, the next generation of consumers and decision-makers. She specializes on the topic of small business tips and resources.

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